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Charles Saatchi's burgeoning website for student artists has attracted 12,000
registered artists since its launch in November last year.
The latest initiative from the advertising magnate and art collector seeks to
find bright young things on the internet; from here, they can sell their
wares in a social community that is a type of MySpace for burgeoning
artists.
Stuart – literally student and art combined - is a subsection
of Your Gallery, the website Saatchi convened while his new gallery, due to
open in 2007, receives its finishing touches.
Your Gallery has over 25,000 artists registered worldwide and this vast
virtual gallery provides a place for buyers and sellers to deal, unhindered
by intermediaries.
It is a non-profit enterprise and clearly, its success has been unprecedented;
the website temporarily crashed in December as over 500 artists uploaded new
images and millions of visitors toured the virtual gallery daily.
Saatchi famously launched Damien Hirst, Tracey Emin and the Chapman Brothers
on to the art world of the nineties, creating sensation a plenty. Now with
Stuart his search for hot young talent enters cyberspace.
Saatchi has stated that he will not buy any of the works on Stuart in the
website's first year, but has stated that "there are a number of very
interesting artists on Stuart that I have already passed on to dealers that
I work closely with." Moreover, with his London gallery opening soon
there is much for students to be hopeful about. Is the next generation of
the Young British Artists a click away?
Stefanie Kirlew, 23, is a photographer and graduate of Goldsmiths College in
London. Kirlew was initially attracted to Saatchi’s website because it
offers “artists an excellent way to make friends and share ideas with those
who hold similar interests to myself.”
Kirlew, in the throes of preparing for an upcoming group show, has received
sales inquiries since posting her images online. “It is a great tool in
regards to presenting my work to a global audience, and receiving critical
feedback from others who utilise the site.”
Adrian Eckersley a painter shares Kirlew’s sentiments, enjoying the “sense of
being part of something.” Eckersley, 59, a self-confessed renegade from the
English literature world is impressed at the scale of Stuart, and it “even
provides a sense of fun.”
Risham Shuja, a freelance artist living in London, was attracted to Stuart as
it is another vehicle to display her work, plus “it’s particularly
attractive because it’s very well known amongst artists, buyers and the
public.”
As with so many of the present generation of artists awareness of creating a
name and cultivating publicity, Shuja is adept enough to know that this
“site is more useful for getting your name out there and perhaps getting an
invitation from a gallery owner.”
Stuart allows the artist to be curator - compiling profiles, essays, musings
and all sorts of personal details. Users can flit between emerging artists
from as far away as San Francisco to Istanbul and make direct contact with
an artist without ever stepping into a physical gallery.
However, is the proliferation of online art damaging the independent galleries
dotted all over Britain?
Not at all says Tony Taglianetti, Director of the Brick Lane Gallery, who
believes that the real world and virtual galleries compliment each other.
“Overall the internet is levelling the playing field, making art more
accessible by bringing down the price of art and helping ‘smaller people’
make a start in their careers.” Taglianetti founded the website Artshole,
which predates Your Gallery by five years, essentially providing the same
service to artists, buyers, and browsers.
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