Nick Hornby
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In branches of Borders, they are trying to flog us their ebook reader, the iLiad, for £399. In my branch last week the iLiad was piled high on the left, just as you walk in; on the right was their wall of bestselling paperbacks, many of which are being sold at half price. It was a quiet Monday morning, and there didn’t seem to be too much interest in the 400 quid ebook reader; what was striking, though, was that there didn’t seem to be too much interest in the four quid books, either.
Attempting to sell people something for £400 that merely enables them to read something that they won’t buy at one hundredth of the price seems to me a thankless task. (A member of staff at Borders told me that he had attempted to persuade a young and famous comedian to buy an iLiad last week. He seemed interested, until he was told the price, at which point he swore loudly and walked away. So at the moment, they are priced too high for millionaire showbusiness entertainers.)
There is currently much consternation in the book industry about the future of the conventional book, but my suspicion is that it will prove to be more tenacious than the CD, for the following reasons: 1) Readers of books like books, whereas music fans never had much affection for CDs. Vinyl yes, CDs no. They are too small for interesting cover art and legible lyrics, the cases break easily, and despite all promises to the contrary, they are extremely easy to break and scratch. Books have remained consistently lovable for several hundred years now. For readers, a wall lined with books is as attractive as any art we could afford to put up there. 2) Ebook readers have a couple of disadvantages when compared to MP3 players. The first is that, when we bought our iPods, we already owned the music to put on it; none of us owns ebooks, however. The second is that so far, Apple is uninterested in designing an ebook reader, which means that they don’t look very cool. 3) We don’t buy many books – seven per person per year, a couple of which, we must assume, are presents for other people. Three paperbacks bought in a three-for-two offer – expenditure, £14 approx – will do most of us for months. The advantages of the iLiad and the Kindle, Amazon’s version of the ebook – that you can take vast numbers of books away with you – are of no interest to the average book-buyer. 4) Book lovers are always late adaptors, and generally suspicious of new technology. 5) The new capabilities of the iPod will make it harder to sell books anyway. How much reading has been done historically, simply because there is no television available on a bus or a train or a sun-lounger? But that’s no longer true. You could watch a whole series of The Sopranos by the pool on your iPod touchscreen, if you wanted. Reading is going to take a hit from this.
But – and this is the most depressing reason – the truth is that people don’t like reading books much anyway: a 2004 survey of 2,000 adults found that 34% didn’t read books at all. The music industry’s problems are many and profound, but you never see advertisements asking us to listen to more music; there are no pressure groups or government quangos attempting to ensure that we make room in our day for a little Leona Lewis. The problem is getting people to pay for music, not getting people to consume it.
I’m not naive – I’m sure that in the future we’ll be able to take a pill that saves us the trouble of having to read anything ever, and books will die overnight. But while people are so resistant to the act of reading itself, the £400 reader is not going to be the must-have accessory of the near future.
This article first appeared on Nick Hornby’s blog http://nickhornby.campaignserver.co.uk
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I have been using ebooks for years now and, as I have been constantly travelling, they have kept me sane. I read them on a very cheap PDA. Even my 83 year old Mum is a fan as she can choose the large font size. Heaps of free classic books if you look and new books usually cheaper on this format.
H Howard , Dubai , UAE
I think that many people seem to think that one only reads novels on an eBook reader. I find that I can carry around all my clinical notes, reference books etc etc which would weigh a ton and be impossible to carry. These devices are excellent for professions such as medicine, law, engineering etc
Dr A J Edwards, Colchester, UK
E Books have something missing. My books remind me of places where I first read them and in some cases people who bought them for me. To see them on a shelf tells a story on its own. Somehow I don't think I will ever feel the same connection to an iLiad and I would worry about it being stolen.
George Jones, Liverpool, UK
Articles always have a tendency to confuse two things: the quality of a particular produt and whether the basic principle is good. Clearly, no one is going to shell out for this thing. But if you go to amazon.com and read reviews of the kindle which costs half this, you'll see that ebooks are coming
Mark Joshi, Melbourne,
Books are already the perfect design. Portable, bookmarkable, underlineable, don't attract thieves, attractive cover designs, durable, look very inviting displayed. You can take them to the charity shop and buy another for 50p. Write dedications in them. Get them autographed. Love them!
Lucy Morris, Stratford,
Just got a Kindle, wonderfull. It is not a computer screen, no back lighting, six font sizes, zero eye strain. One can read for 15 hours a day without eye strain. Books are cheap, 6 volume set of Gibbon's "History of the Decline and Fall ..." is $0.99 from Amazon. No dusting required.
Glen, Pahrump, USA
Apple do sell books for the Ipod in their Apps store however they are mainly the Classics. One big problem with e-books is the lack of choice. Invariably the books you want to read have not been created as ebooks. Until there is a vast selection available, i doubt there will be much interest.
Vicky, London,
Henry Ford did not invent the car.
If you think he did, then more reading (ebook or otherwise) is required.
Bill, Singapore, Singapore
I agree that it is the lack of transferability which is the problem.
I have a library of a little under 1000 books. If there was a way for me to put all of those books on a reader - for free - then I would be interested (books often make up more than a fifth of my luggage). Until then, no thanks.
Miss Middle of Manchester, Manchester, UK
As an avid reader, I can't think of anything less appealing than curling up with a good computer screen. It strains the eyes, in ways reading with low light never will. The look, feel and smell of new and old books will, hopefully, never be replaced. Ironically, I prefer to read the paper online!
Jon, Altrincham, UK
One thing Nick fails to take into account. That is his thinking (and how old is he?) and that is now. When Henry Ford invented the car they thought he was crazy. We have our horse to get us around, why would anyone want that thing? Well, I don't see too many horses on the road lately : )
Paul, summit, USA
I got the MobiPocket Reader (free of charge) for my PDA. It's meant to be an e-book reader, but I mainly use it for reading journal articles related to my professional work. With one click I can convert any Word document or pdf file into MobiPocket, which lets me highlight and annotate the text.
Paul Raymont, Toronto, Canada
Catherine,couldnt agree more with you but manage couple of books a week!Just finished terrific suspense thriller (The De Clerambault Code by Nora Johnson) and looking at Marcel Berlin's Crime Round-Up below for more inspiration in the bookshops tomorrow...
Kevin Jakes, Oxford, UK
As an avid reader I take exception to number 4 on Nick Hornby's list. I am interested in new technology, where it makes a difference to my aural or visual experiences, but that doesn't mean I walk around with my brains hanging out. The new tech is way expensive, delicate and subject to fashion.
Bill Q, Derby,
Definitely a fantastic invention but I should imagine as there is so little competition in this field it will be a long time before we see one with sufficient memory, adequate features and low enough price. 2nd hand books and easy swapping are just so convenient.
ro, cheltenham,
I'm reading an eBook - and it only costs £14.99 a month. It's called 'the Internet'.
Abdul Majeed, Bradford, West Yorkshire, UK
i LOVE reading books, would never lie on a sunbed and watch tv, i work full time and have 3 small children, i still manange to get through at least 1 book a week....would def consider an ebook thingy if they werent too expensive.
Catherine, Strasbourg, France
Public domain books and newspapers may be read on a computer or iPod, with many size options between.
The beauty of a paperback is that it need not be treated with great reverence, gaining value by being shared and tatty and car-boot-saled.
Ebooks need to be more flexible and friendly.
M. Khan, San Antonio, Texas, USA
eBooks are growing in great popularity in the United States thanks to thousands of public libraries that provide download eBooks for use with PCs, notebooks, Blackberry, and many PDA and smartphone devices we already own and carry.
The Sony Reader is coming to market as well at a lower price.
S. Potash, Cleveland, OH, USA
Ebooks using e-ink technology need more coverage. The blatant advantages are being missed such as the ability to display text using zero power, only needing power to change the page - your Ipod or mobile phone can't do that! Plus, there is enormous potential with newspapers on them, speed +no waste!
Neil Taylor, Saltash, UK
I have been dying to get my hands on an e-reader but. apart from the iLiad which is far too expensive, they are almost unavailable in the U.K. A sub-one-hundred pound version would be an attractive proposition, there are thousands of public-domain books available on the web from Gutenberg and others
D B Sheppard, York, UK