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1. Freakonomics by Steven Levitt and Stephen Dubner
Pulls off the impossible task of making economics fun and sexy.
2. The Long Tail by Chris Anderson
Explains how you can sell anything on the internet, just as long as it didn't
cost you much to make.
3. The Wisdom of Crowds by James Surowiecki
The New Yorker columnist makes a convincing case that markets and groups are
(almost) always better at making decisions than individuals.
4. The World is Flat by Thomas L. Friedman
An epic story of globalisation that is simultaneously terrifying and inspiring.
5. Here Comes Everybody by Clay Shirky
How message boards and blogs are dramatically changing the world.
6. The Black Swan by Nassim Nicholas Taleb
The Wall Street superbrain explains why we shouldn't ignore extraordinary
random events.
Tom Whitwell is assistant editor, Times Online
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