Dalya Alberge, Arts Correspondent
The quintessential Bond girl. Diamonds are Forever, free with The Times today

Cinemas are reporting record figures at the box office thanks to a big increase in attendance by the over-45s.
Although audiences are dominated by the young – with nearly half of filmgoers under the age of 25 – older viewers are making a significant difference. The number of people aged 45 and over attending the cinema has doubled from 19 million a decade ago to 38 million last year, despite the availability of DVDs and other forms of home entertainment.
Film-makers have realised that there is a huge market to be tapped, and that older audiences have more discerning tastes. High-quality British dramas – The Queen, The Wind that Shakes the Barleyand The Last King of Scotlandin the past year – have lured the over-55s away from their small screen, unlike films such as Borat, about the spoof Kazakh reporter, which they left to the under-25s.
The growth in the number of older filmgoers is so substantial that they now make up 24 per cent of the total audience, compared with 14 per cent in 1997.
The figures were published yesterday by the UK Film Council research and statistics unit. Its Statistical Yearbook paints a comprehensive picture of the British film industry last year, covering everything from cinema-going and audience taste to exhibition and exports.
The rise in older audiences at the cinema is mirrored by a “much older profile” for films shown on television, the report says, with 16 per cent of the audience being under 25, and 56 per cent being over 45.
Although the 156.6 million cinema admissions recorded for the UK last year were down 5 per cent on 2005, British box-office takings have jumped 56 per cent in the past ten years, from £489 million in 1997 to £762 million last year. British films took $2.2 billion at the global box office – approximately 500 million admissions. The Da Vinci Code was the strongest British film, grossing $758 million despite mixed reviews.
John Woodward, the chief executive officer of the UK Film Council, said: “The British film industry is in rude health. Film remains one of the most popular forms of entertainment and British writers, directors and actors are in demand around the world and achieving great success.”

The hit parade
Youthful appeal
The most popular films among the 15-24 age group last year
Severance
Borat
V for Vendetta
The Break-Up
Confetti
Mature films
Top five among those aged 45-54
The Wind that Shakes the Barley
Brokeback Mountain
The Queen
The Da Vinci Code
Pirates of the Caribbean: Dead Man’s Chest
Senior attraction
Top five among the 55-plus group
The Queen
The History Boys
The Wind that Shakes the Barley
Walk The Line
Brokeback Mountain
Top 10 UK and Ireland
Casino Royale
Pirates of the Caribbean: Dead Man’s Chest
The Da Vinci Code
Ice Age 2
Borat
Night at the Museum
X-Men 3
Happy Feet
Cars
Superman Returns
Female favourites
The Devil Wears Prada
The Queen
The Holiday
Brokeback Mountain
The Break-Up
Male favourites
United 93
V for Vendetta
Match Point
Borat
X-Men 3
Decade’s top ten, 1997-2006
Titanic
Harry Potter and the Philosopher’s Stone
The Lord of the Rings: The Fellowship of the Ring
The Lord of the Rings: The Return of the King
The Lord of the Rings: The Two Towers
Casino Royale
Harry Potter and the Chamber of Secrets
Pirates of the Caribbean: Dead Man’s Chest
The Full Monty
Star Wars Episode I: The Phantom Menace
Enjoy screenings of all the classic films you love, plus take advantage of two-for-one tickets
Have you ever dreamed of owning your own racehorse or a beautiful painting?
Enjoy comfort, safety, space and great design. Plus enter our great competition
We explore leisure activities that are safe and suitable for all of the family
Times Online's new TV show helps you make the right decisions for your pet
Are you California dreaming? Explore the wonders of the Golden State. Also enter our fantastic competition
Do you have what it takes to be a Times photographer?
Your brain is capable of more than you might think...
Need help with your property? We have an entire how to guide - buying, selling, letting, moving, to help you
View the 50 greenest companies in an interactive, searchable table
Enjoy some wonderful inspiring wildlife moments
An interactive preview of the brand new For Your Eyes Only exhibition

Love Sudoku? Play our brand new interactive game: with added functionality and daily prizes

Are you irritable when you return from work? Drained of emotion? You could be suffering from boreout
Prepare for some shock and awe, petrol lovers. Despite the greens trying to wipe it out, the car is about to offer us the most exciting year ever
We've trawled the brochures and websites to find this summer’s best holidays for every taste and budget



2006/56
£37,995
South West England
1998/R
£8,250
Inside M25
2006/06
£40,995
South East England
Great car insurance deals online
Six Figure Package
Royal Mail
London
Management Roles
Barclaycard
Northampton
£
c£75,000 + executive benefits
Morgan Keating
London and South
Unpaid with travel expenses
Network Rail
Affordable Key Worker quality 1 bed apartments through part buy, part rent with Dominion Housing Group
Globrix the Property search engine
Visit Times Online Property for homes for sale or rent
Mortgages, bank accounts & money transfers to help you buy abroad
£
Dinarobin Hotel Golf & Spa 7 nights
From £1830 per person – saving £530.
Walking & multi-activity holidays in Cauterets. Stylish self-catering apartments.
From 350€ for 7 nights.
Visit the Entertainment Capital of the World!
£POA
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Search globrix.com to buy or rent UK property.
© Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
So, why aren't the cinemas getting a bit cleverer at courting this market?
Quite often the trailers shown at films attracting the over 45s are totally inappropriate to the audience sitting there.
The cinemas should be adopting the 'if you like this film, you might like that film' approach. Amazon have been doing this for years.
David Smythe, Perth, Scotland