Chris Ayres
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For those still largely baffled by the writers’ uprising in Hollywood – and, in particular, the reason why the Academy Awards might be cancelled for the first time in 80 years – it might not be a bad idea to consider the case of the late Lew Wasserman’s lavatory.
Wasserman’s agency MCA represented Bette Davis and a young man called Ronald Reagan, whom he later helped to become President – of the Screen Actors Guild. Wasserman went on to buy Universal Studios and pretty much ran Tinsel-town until the 1990s, when he sold out to the Japanese. And yet he remains most famous for his lavatory – or rather for his observation, possibly apocryphal, that he didn’t pay a royalty to his plumber every time he flushed the damn thing.
Lew’s Law of Free Flushes (the fact that he was called Lew somehow adds to its appeal) brings a certain blunt clarity to the thinking of today's studio bosses, and the issue over which they have fallen out so emphatically with the people who put the words in actors’ mouths: if you buy a script, the studio chiefs argue, then why should you pay the writer again every time those words are reused in, say, TV repeats, or on satellite movie channels?
Thanks to the Writers Guild of America (WGA) writers get a cheque, known as a “residual”, every time their lines are rebroadcast. Some writers live on these residuals. Others buy Aston-Martin convertibles with them.
But then along came the internet. For a while, this wasn’t a problem: or at least, not a problem for the studios. Using Lew’s Law, they paid writers a flat rate of zero for TV episodes or movie clips streamed online. And nobody really cared, until the studios began to sell advertising slots in the streamed content. This turned out to be lucrative: already, the market is worth $250 million and it’s going in only one direction. The writers, still upset about what they consider their miserly share of DVD royalties – the same formula for which has been suggested by the studios for iTunes downloads – were just beginning to get worked up about this when their WGA-negotiated contract ran out in November, and it was time to renegotiate.
The speed at which the WGA went for the nuclear option – a “pencils down” order to strike – was impressive. The union’s calculation was that with several of the studios’ other big contracts also coming for renegotiation in June 2008, in particular deals with the Screen Actors Guild and Directors Guild of America, it had the opportunity for a preemptive strike on Lew’s Law before the entire residuals system could be made obsolete by a future in which all movies and TV shows are streamed on the internet.
And so this bizarre industrial dispute began: the writers demanded to be paid residuals for anything streamed online, and the studios, represented by the Alliance of Motion Picture and Television Producers, refused. The talks broke down amid childish insults: the writers adopted cringeworthy Socialist Worker fight-the-power clichés, while one executive retaliated by describing writers as “the ugliest nerds in high school”.
Within 24 hours of the pencils-down order, all of America’s big nonreality TV franchises began to shut down, and some of America’s most successful writers had driven from their mansions in the Hollywood Hills to join their less successful colleagues on the picket lines outside studio gates. Membership of the WGA is mandatory for all writers, with the union taking 1.5 per cent of income, in return for which the writer gets free medical insurance and a pension. Not everyone loves the union, but most remain supportive – for now. At first, it was tempting to see the strike as a bit of a lark: writers, after all, don’t tend to get out much. They picketed for several hours a day, getting healthier in the process; they launched strike blogs, such as UnitedHollywood. com; they made (mostly unwatchable) short films; they ate at “soup kitchens” set-up by Alist restaurants such as Campanile; they met obsessive fans, who in one case found out where the Battlestar Galactica writers were picketing and turned up in search of answers to unresolved plot questions. Even celebrities such as Jay Leno showed up to hand out doughnuts.
Better yet, the public was generally sympathetic, perhaps because of their limited understanding of what writers actually do, and how they are paid (outside the relative $3,000-per-week poverty of being a staff writer on Ugly Betty, an Alist freelance screenwriter such as Paul Haggis, who wrote Crash, can earn several hundred thousand dollars for one rewrite).
Meanwhile, the studios began to refund advertisers who had bought space on now-cancelled shows. Aside from that, however, they didn’t flinch. And that was when the picket-line comradeship began to get a bit tired.
“There’s always the possibility that the studios don’t care if they have a year or two of no TV and no movies,” says Erica Rothschild, who was adapting the children’s book series Rotten School for Fox – owned by News Corporation, parent company of The Times – before she became a full-time picket. “Or maybe they’re just pretending they don’t care, because no one wants to show weakness.” Many writers began to fear the former explanation when the strike went into its third month. Writers with mortgages and kids began thinking about applying for payments from the WGA’s strike fund. The talent agency ICM suspended employers. Warner Bros threatened to make 1,000 employees redundant. Meanwhile, when actors realised they would have to cross picket lines to collect their Golden Globes the event became a press conference, resulting in huge losses to party organisers, caterers, fashion companies and the like.
And then, when the prospect of an actors’ strike was raised, even public opinion began to change. As popular as George Clooney and his peers might be, no one in America’s depressed economy enjoys the thought of a multimillionaire actor flying his Gulfstream to a picket line. Public opinion is also being affected by so-called “TiVorexia” – the shrinking list of shows to watch on the nation’s digital video recorders. How many more Project Runway repeats can the country take?
Moviegoers have yet to be affected, because scripts are stockpiled well in advance and rewriting is often done by nonWGA producers or even assistants. The British film industry, unaffected by the strike, is also picking up some of the slack – and some of the cheques. Still, there is talk of the 2009 release schedule being severely upset, with the sequels to The Da Vinci Code and Transformers said to be among the projects delayed or on hold.
But the movie industry may be affected in a more immediate way: the possible cancellation of the Oscars ceremony on February 24. This would be a disaster for Hollywood’s Oscars-based marketing campaigns, with a golden statue often making or breaking the fortunes of films.
So is the WGA losing the battle? Not yet, although patience is being tested. The thousands of people who perform Hollywood ’ s less glamorous jobs – catering, lighting, sound-engineering – are getting increasingly bitter about their lost wages and, in some cases, lost jobs. The WGA hasn’t helped by handing out strike waivers to some but not to others: David Letterman, for example, was given a waiver because he owns his own show and could therefore agree to pay his writers whatever the WGA wanted. His late-night talk show rivals can’t do that, because they’re employed by the studios. Now the likes of Jay Leno and Jon Stewart have been forced back on to the air – partly to save the jobs of their staff – with no writers, and a warning from the WGA not to “write” their comic monologues themselves. The debate over what constitutes writing is now so absurd as to belong in a Monty Python skit.
But there are signs that the union’s strategy is working. Tom Cruise’s United Artists mini-studio has already broken ranks and struck a “pants deal” – named in honour of Letterman’s company, Worldwide Pants – with the WGA, as has the Weinstein Company.
But most writers simply can’t afford to continue striking for very much longer. “I’ve heard horror stories about people in severe financial straits,” says Erica Rothschild. “And it’s only going to get worse.”
She adds that, by June, some might have followed John Ridley, who wrote the original script for Three Kings, and declared themselves “financial core”, a legal term that essentially means they have chosen to break the strike.
By then, of course, the studios will have lost billions. Most hope now lies with the Directors Guild of America and its British president, the one-time director of Coronation Street, Michael Apted. If the DGA can work out a deal that broadly fits everyone’s needs, then both sides of the strike could blame each other for the crisis and get back to work.
But another force might also be at work in hastening an agreement: the news that, during the first two months of the strike, viewership of YouTube – which isn’t owned by any studio and doesn’t employ any WGA members – was up by 18 per cent.
It’s hard to avoid the feeling that if Hollywood’s work-stoppage goes on for much longer, Lew’s Law could become irrelevant. The toilet handle, along with the toilet itself, will have been flushed down the sewage pipe, once and for all.

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Wouldnt it be great ,if out of all this ,British and other writers across the world had more work?
The Americans have had far too much influence on world media- which may have not always been a good thing.Originality, varied humour, less WASP ish themes and variety may be the result .
Dawn, newport, wales UK
Without the scripts NOBODY WILL HAVE A JOB?? DUH??
Dinesh, Lincoln, England
How can you say that the British Film Industry is ''unaffected'' by the strike when it has directly stopped films such as the Da Vinci Code follow up being shot in this country? This means UK based painters, carpenters, electricians, construction managers etc are all out of work when they thought they had at least 6 months work in front of them, starting from Dec 07? They are therefore directly - and immediately - affected - as is the UK film industry therefore. This film has not only been postponed, but it is quite likely to be shot in the US when and if it does get green lit, rather than the UK.
Rachel , London, UK,
I'm so sick of this plumber-toilet analogy, mostly because it makes absolutely no sense. A journalist worth anything would realize this. A plumber doesn't create the toilet. He simply installs it. The person who designed the toilet generally patents that design, meaning that anyone who builds the toilet, using that design, pays the designer a residual. Same with an architect. No, you don't pay the architect everytime you look at the building, but if you use his design to build a building, you pay him. It's called intellectual property.
And if the studios don't feel they should pay the writer of the movie/show, everytime they make money, why is it that the DVD I bought is not allowed to be copied onto my computer? Why is it that after buying a VHS copy of the movie, I could not simply demand to get the DVD version, since I already owned the movie?
Timothy Wearing, Vancouver, Canada
James Lealand,
Although you don't get money every time one of the websites you designed get viewed, simply viewing a page doesn't make money for anyone. Turning on a lightswitch doesn't create income for anyone, nor does flushing a toilet. Last time I checked, I don't pay anyone when I do any of those things. When I buy a DVD, I'm paying for it. The studios make money from it. I don't pay them, however, every time I watch the DVD.
If you want to get paid every time one of your client's make money, I would suggest you try and work this out with your clients. Considering they are the ones that create the content that causes the people to come to their site, however, I don't think that would be the best idea.
Timothy Wearing, Vancouver, Canada
I also note that the plumber, unlike Mr Crapper, and I presume a joint effort with Mr Armitage and a Mr Shanks, did not design the flushing system. I believe these gentlemen deserve a design fee for their products.
The writer's request does not seem that unreasonable. They are only asking for a small percentage of the income on a product they invented, which is being shown on new platforms.
The studios and the TV networks had better wake up. If there is no new films or programmes then people will turn to the internet. This will bring a realisation from industry that advertising on the internet is far more effective than on TV. Reduction in advertising means a reduction in quality of programmes, which in turn will speed up the decline of the major television networks, and severely harm the minor cable stations.
Paul Odtaa, Richmond, UK
The fact that these people are prepared to give up and turn scabs as soon as the going gets tough and "financial pressure" begins to bite shows what a privileged life they lead. Going on strike means enduring hardship, just ask any miner, it does not mean having a jolly time basking in the sun eating Jay Leno's donughts. Their grievances may well be justified, but ultimately they come across as being just as greedy as the studios.
Mike, manchester,
I create websites for a living but I don't receive a payment everytime someone views one of my sites, poor me. But then again I don't pay Jonathon Ive everytime I appreciate the computer he designed and I don't pay the electrician everytime I use the light switches he installed.
I think writers and musicians live in cloud cuckoo land at the moment. What a fantastic position to be in! Work once and get paid a hundred times. We'd all like that!
The whole idea of royalties is a relatively new invention and won't last for much longer. Writers and musicians made decent livings before copyright appeared and will continue to do so after it disappears.
James Lealand, London,
"And yet he remains most famous for his lavatory â or rather for his observation, possibly apocryphal, that he didnât pay a royalty to his plumber every time he flushed the damn thing."
Surely this quote applies equally well to actors, producers, directors etc.. "Equity....to be unfair and/or impartial." Therefore, I wish the screenwriters all of the luck in the world. Unless that is, of course, everyone else in the film industry forgoes all royalties.
Marc, St. Barths,
gods! HA! Create .. HAHAHA ... they create like a man "creates" a baby, without the cast, and crew to create the film, and the producers money, and infrastructure they would just have letters on a page.
skot, sherman oaks, ca
AT one time, no one in Hollywood got residuals. The producers kept it all. Now, many "creative" or "talented" people involved in the process get residuals. It's ironic to read complaints from producers squeezing every penny out of a production about others also wanting a piece.
BigJake, New Jersey, USA
It is clear this is a matter of survival for the writers. It will not be long before all media content will be on line and the internet will be the main venue for film and television. Just to set the record straight, the American networks will happily hire older writers . Those that get a staff job at $3,000 and up are the lucky ones. Count the successful shows on the air and you will get an idea of just how few staff jobs exist. If your reporter had bothered to call the guild he would learn most WGA members are not working at any given time. It is important to note that Mr. Wasserman got paid everytime something his company produced aired anywhere. Why shouldn't those who actually came up with the idea be compensated?
Josph Trento, Washington,, DC
i didn't miss the Golden Globe Awards and won't miss the Academy Awards (Oscars). Whilst sympathetic tocreative artists trying to negotiate fair recognition in a rapidly changing media, there's always a silver lining.
Barbara Suzuki, Manila, Philippines
If the A-list like George Clooney are in support for the writers then why don't they offer to boost the WGA's strike fund and prolong the strike indefinately. Surely just a small fraction of his (and others) $20m a movie wealth woud cause Hollywood to lose so much time/money that the WGA would get the deal they want (and thse lower down the food chain desparately need).
Dan Gill, norwich, UK
If you think about it, all these writers are like gods - they create something out of nothing and thats pretty amazing. Hope they get what they deserve. I've always wanted to be a writer, but I just never had enough skill for it.
Anonimus, Wonder Land,