To the citizens of Slough it is simply a mundane shopping centre, but to visitors from India Queensmere could soon become a place of pilgrimage. For it is one of the more unlikely locations to feature on a new map showing where Bollywood movies were filmed.

The map — which marks obscure locations such as a Surrey football ground, Stansted airport and a pub in Harefield — is to be distributed next week in the latest effort to attract more Indian tourists to Britain.

“If you must, you can even reenact elaborate song and dance scenes from your favourite films right on the spot where they were shot,” reads the blurb alongside the map, available on visitbritain.co.in. It is being produced to coincide with the International Indian Film Academy Awards ceremony, the Bollywood Oscars, which starts in Yorkshire on June 7.

About 3,000 copies of the map will be handed to film stars, directors, producers and fans at the four-day ceremony, which is being held in Britain because of the importance of the British market for Bollywood. VisitBritain will also distribute more than 50,000 copies in India.

“What we want to do is to cash in on the craze for Indian films and link the interest in travelling to Britain with the interest in films,” Paramjit Bawa, head of the VisitBritain Delhi office, told The Times.

VisitBritain first produced a Bollywood map of Britain in 2001, but it contained only a handful of sites, such as the Blackpool seafront, which featured in the 1994 film Bhaji on the Beach. The new map includes sites from 30 films, including Molesey Football Club’s ground in Surrey, where parts of the 2002 hit Bend it Like Beckham were filmed, and Slough’s Queensmere centre, where some of the 2001 Bollywood film Yaadein was set.

The map is part of a new drive by VisitBritain to attract more Indian tourists, especially to areas beyond the traditional tourist hubs of London and Edinburgh. It illustrates the enormous influence of the Indian film industry, which produces an average 800 movies each year and has developed a taste for foreign settings since India’s economy began opening to the world in 1991.

It also reflects the growing spending power of the new Indian middle class, which the McKinsey consultancy predicts will turn the country into the world’s fifth-biggest consumer market by 2025.

VisitBritain’s own research shows that the number of Indian visitors to Britain hit 400,000 last year, an increase of about 16 per cent over the previous year, and that they spent more money per head than their Japanese counterparts in London last year.

Mr Bawa said that he expected the number of Indian visitors to continue growing at current rates for the next two to three years, fuelled principally by the growth of the middle class and by cheaper and easier air travel.

Location, location, location

— The King’s Arms pub in Harefield, West London, as well as the Queensmere shopping centre, Slough, and Thorpe Park theme park are used in Yaadein

— Bicester Village shopping centre in Oxfordshire provided the backdrop for Kabhi Khushi Kabhie Gham in 2001

— Molesey Football Club in Surrey and the Contessa lingerie shop in Twickenham, West London, appeared in Bend it Like Beckham

— More impressive, but a bit more remote, is Dolbadarn Castle in Wales, which featured in the 2004 film Kyun! Ho Gaya Na

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