Pete Paphides, Rock Critic
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In some small English villages, it’s not an uncommon sight — a display of newly harvested vegetables and next to them an “honesty box” inviting you to leave some money.
On the face of it, Radiohead’s decision to sell downloads of In Rainbows — eight weeks before its physical equivalent — at whatever price you might care to pay for it, is not so different. Its timing, though, is charged with an almost political significance. The worth of music forms part of the crisis in the industry. But by taking that question to their own constituency, Radiohead have done something remarkably radical. Record company paranoia about the free dissemination of songs goes back to the days when album sleeves bore a skull and crossbones with the legend “Home Taping is Killing Music” on it. In the age of file sharing and free albums with newspapers, the problem has merely intensified.
Underpinning all of this is the assumption that, given a choice, people will steal music rather than pay for it. Radiohead are putting that to the test. There’s no doubt that thousands will hand over the price of a sherbet dip for the download. Presumably, though, Radiohead’s argument runs that those people would have obtained the album through file-sharing sites.
What this move relies on is the notion that there is between Radiohead and their fans a collateral of trust and, dare the term be uttered, decency.
This is the very thing that has propelled the band to unprecedented autonomy. If it works, it will — at the click of a few million mice — make them the most powerful band in Britain.
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1. Below quality CD download if you spend your time straining to hear any difference between a CD version. The difference between 160kbps and CD quality is minimal.
2. There is an interview with Yorke (can't find the link at the moment) where he explains his views on the vinyl, in essence, the impact on the environment of providing them is negligible.
3. The CD box is similar to a form of Collectors edition. It's not going to be the price of an ordinary CD. If you don't want to pay the price, just wait until the album is released on CD in a few months.
4. Deluded smile? Not at all. I'm smiling because my money is going to the band, not to a record company.
5. Your suggestion that my glee at being able to deal with a band directly has to do with some petty envy I have of people with expensive cars is just.....deluded :)
BrenP, London,
BrenP, Gary from Stocksdale was making a reasonable point - that short of a below-CD-quality download the only option is a £40 pack containing vinyl that few people will be able to play and the manufacture of which is a waste of petrochemicals. Sheesh some people will pay anything for anything so long as it gives them a deluded smile and makes them feel they've got one over people who drive better cars than them.
Steven Wrigley-Howe, York, North Yorkshire
Sheesh, some people will complain about anything...
I for one am delighted with this move and hope that it'll be the start of a change in the current bully-boy music industry business model. I haven't downloaded it yet, but when I do I'll be giving £20 with a smile knowing that for once I'm not funding some suit's new BMW.
BrenP, London,
No one seems to have noticed that they're charging £40 for the CD packaging. Any talk of 'integrity' or lack of 'financial gain' is nonsense.
Gary, Scottsdale, USA
Well done Radiohead. I presume the download will be DRM free. What's a fair price? I'd say around £ 5 for a download is a fair price relative to a CD which retails for around £ 9. Prices from iTunes are higher than can be justified by the quality of the product.
Colin, Edinburgh,
Don't forget Prince got paid £200,000 by The Mail to have his LP in the paper . I've bought the box for £40 and the download for £1.38.... Having bought the box and spent large amounts on Radiohead down the years , I feel OK .
SeanT, Epping, UK
Two VINYL records in the £40 collector's pack and no option to remove them? Given ?1% of fans still have a turntable that's a big waste of petrochemicals which is surprising given Thom Yorke's green credentials. When the album eventually appears on CD (without the vinyl) I'll buy it at a reasonable price - until then I've no shame in getting an advance download for 1p...
Steven Wrigley-Howe, York, North Yorkshire
The band know that people will file share and get the music for free anyway. So what have they to loose? and as they are relying on their fans decency to pay for the music they'll probably make more money this way. If music could still only be obtained through buying cd's in shops etc I doubt Radiohead would take the chance of leaving them stacked up for free and allowing people to pay what they want before they take one home.
Lisa, London, UK
what is the difference in "profits" between "selling" 100 albums for £10 or shipping 1000000000 units at 10 pence (with no suits taking the artists money
radiohead are (nice to see common sence still alive) simply adopting the fast leaner biz model - biz is not about the profit or the status quo - its about being able to meet the clientsw needs - those who do it best will be the future...
i see alot of our economy moving to a model like radiohead are using...its just more evolved...
chris , liverpool, uk
I will still probably bootleg it.
Project, London,
thank god for radiohead... one of the very few suriving bands which hold musical integrity and meaning above financial gain.
viva la revolution
James , Worthing, Sussex
It's an idea not dissimilar to Prince giving out copies of his new album with the Mail on Sunday. A crazy grand gesture that's fine if you're already an internationally famous act.
An interesting gesture, though. I'm worrying about how much to pay. fiver? Tenner? A pound? Do I pay a nominal fee if I know I'll buy a 'hardcopy' when it goes on sale, so all I really have to give them is bandwith costs? Will Thom Yorke find out how much I gave him and e-mail me, calling me a cheapskate?
Thanks for confusing me, 'head.
Mitch, Lonon,