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The music industry woke to a potential revolution today with the first downloads of Radiohead’s In Rainbows album being eagerly copied to MP3 players.
But the prospect of fans choosing how much, if anything to pay for a hotly-anticipated release, provoked a mixed response from the Oxford band’s peers.
James Blunt, the three million-selling singer songwriter told The Times that Radiohead’s approach could undermine the principle that artists should be rewarded for their work.
“I definitely think there is value in music,” he said. “I don’t think they should devalue it. I’ve got to pay a band and a producer and a mixer. I don’t know how I’d necessarily pay them if I sold my albums for 1p. I’d have to work it out, but maybe they know how this works in practice.”
Johnny Marr, the former Smiths guitarist, now a member of US cult band Modest Mouse, is an enthusiastic supporter. “I think it’s a really fantastic idea because it puts the responsibility back on people’s own consciences and deals with people as grown ups,” he said.
Bands will have to up their game, predicted Marr. “Everyone knows you can get your music for free, so let’s see if you really want to show the band your appreciation.”
Alex Turner, Arctic Monkeys’ singer, said he had been “reading up” about Radiohead’s exercise. He said it was “very interesting”, but would not commit his band, voted Best Act in the World Today by Q magazine readers this week, to following suit.
Artists such as David Bowie, a web pioneer who has one further album to deliver on his current record deal, are said to be taking a close interest in the Radiohead project.
Oasis are releasing their new single, Lord Don’t Slow Me Down, as a 99p download only. But the band are currently without a record deal and are discussing a new contract with corporate giants, including Universal Music.
Sources say Oasis want the international marketing power that a large record company can offer, and the one-off advance payment would be an incentive for some band members.
But Jamiroquai, another former Sony artist with a live following, is said to be interested in pursuing the web-only route because the band makes a large amount of its earnings from live performances.
Record companies are expected to fight back by cutting the advance payments they offer stars. Robbie Williams negotiated a record £80 million deal with EMI but the company, under new management, is likely to be less generous when negotiations begin shortly.
Manchester veterans The Charlatans announced that they are giving their new album away as a free download through the XFM website. The band argued that signing to a record company was similar to “joining the army” with a similar lack of financial reward. But the group, who sold out their latest tour within hour, have probably passed their recorded sales peak.
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well done radiohead. again like all your music you have done something good for music, by instead of having to pay $30 to go a get a 12 track cd from sanity in western australia, you can only pay a few bucks for what you want, without the tracks you don't want.
mind you radiohead are the greatest group ever, and i love all their music. thom yorke is a brilliant writer and singer, jonny greewood is mr versatility, and ed o'brien, colin greenwood and phil selway are far beyond their field at their instruments. what a brilliant and complete band. they are the best. who else would come up with something as good as OK Computer or Kid A?
and i think In Rainbows is as good as anything they have done.
RADIOHEAD ARE THE BEST!
nathan, Narrogin, Australia
When the greatest band in the world decides to avoid the traditional corporate distribution process you can almost hear the industry cry with the realization that there days are numbered! let this be the future of music
Thank you ever so much Radiohead .. we love you
Ricci Piacentini, London,
The OMI's of this world will catch on eventually when they see the success of this 'model'(album), although most of the posts here seem to be looking at the monetary aspects of the release and we seem to have forgotten the fact that there some amazing songs and great pieces of music on this album! Radiohead have put two big fingers up at the conventional way bands release their material to the public - such a brave move on their part - 'singers' such as James Blunt who obviously have something to fear from this shift - should either shut (or put) up with inovation which finally gives us the choice of how much we value the music and treats the public like grown-ups.
john kilgariff, manchester, uk
Something a lot of people don't know or seem to forget is that musicians only see a tiny fraction of the retail price of their CDs. Radiohead could sell this album direct for 1 pound and still make more money than on an equivalent number of retail CDs at 10 pounds (or whatever the current going price is in the UK).
I gladly logged in this morning and placed my order for the full "discbox" set, downloaded the 10 songs, and now after having listened to the album straight through four times, I cannot wait for the discbox to arrive so I can hear the remaining 8 tracks.
I think Radiohead is right on with this approach, and I only hope it helps to propel us into a new era where musicians, rather than greedy and manipulative record label execs, reap the reward for their efforts.
Scott A., Minneapolis, MN, USA
it's about time a band showed some vision + courage. The bands are ultimately have the power to resolve the illegal downloading conundrum just as Radiohead has done. Radiohead has finally made a rigid and unresponsive record industry irrelevant.
I think there could still be a place for the record labels, but they have to play by the rules of the "new economy", otherwise they will be permanentaly irrelevant i.e. extinction. I think what is more likely to happen are new/young labels emerging with adapted business models. The existing labels, like the dinosaur, may be incapable of changing their intransigent tempermant. I paid 6 pounds or about $13 for the download, which is what I would have paid here in the U.S.
"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change" -- Charles Darwin
Pilgrim, Cache Valley, UT
I want the two cds, but 40 pounds is more than I can afford, and I have no use for the records. So I paid 4 pounds for the download, and will buy the cd when its out. If they release a 2 cd edition without the records, I will buy that for sure.
janelle, Edmonton, Canada, AB
I too had no intention of ripping of one of the greatest bands of all time...I paid £6.75 (plus booking fee) simply because I was born in June 1975! Random I know, but I couldn't think of a more appropriate and affordable number!
If you value the music, you will pay for the privilege of adding it to the soundtrack of your life, which is what your favourite music is after all. I think its the pop bands of this world whose audience are notoriously fickle who will remain indentured slaves to the system.
The system has its advantages and Radiohead have not abandoned the model completely, they are going to sign a new deal but I imagine they will insist on the freedom to explore alternative revenue streams as well. They are in control and hold all the aces. If you think about it, they will probably earn more from In Rainbows than their previous albums because the money goes straight to them and not via a middleman! Genius.
Mahir Al Bakry, London, England
If your a fan of their music, the format of delivery cannot take precedent over your feelings for this band. The brilliance of living now is that we can pick and choose from the back catalogue of formats, Radiohead have done this. MP3 for on the move and a return to vinyl for sitting at home.
I downloaded the album for nothing but have bought the boxset, I love how they give you the freedom to support them in the way that makes the listener happy.
christopher morley, southampton,
cool
dean grady, gosport,
I offered 5 pounds for the download because I have no interest in ripping off the best band in the world.
Patrick Chastain, Indianapolis, Indiana
[from article:]
"...could undermine the principle that artists should be rewarded for their work."
Street musicians around the world and across time have long been rewarded on a pay-what-you-want model. There is nothing about the current system inherent to making money as a musician. It's really there for the records companies. Radiohead's latest move is nothing more than passing that collection hat around.
So, you'd need to change the above statement to "...could undermine the principles by which big record companies make money." for it to be more accurate.
James Kalbach, Hamburg, Germany
To me if it isn't being released on a physical CD as well then this album doesn't exist. I don't consider it on the same level as OK Computer et al because I can't touch it and read the cover.
Call me old fashioned but I won't be buying or downloading for free even.
I have every radiohead album too.
I am a HUGE oasis fan and also won't be buying (downloading) Lord Don't Slow me down either.
Paul S, Sydney, Austraia