Neil Queen
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TRACK OF THE DAY: Wearing My Rolex
WHO: East London producer / rapper Richard Wiley Cowie
WHAT: A life of grime finally pays off for an underground innovator.
THE HYPE: ‘A brilliant piece of urban club pop’ - digitalspy.
WE SAY: It’s always a special moment when something from the urban fringes blows up in the mainstream, reminding us that the vitally creative and slightly edgy margins are still there, and that indie kids turning an amp to 11 isn’t enough any more. After Witness (1 Hope), Has It Come To This, Fix Up Look Sharp comes the monstrous Wearing My Rolex.
In the way that Robocop was rebuilt from a dead cop, this dead-shot dancefloor defibrillator resurrects DSK’s old house classic What Would We Do and reconstructs it using a modern-day Bodyrox electro house exoskeleton, while Wiley’s cocksure catchphrase snippets of a Saturday night on the razz are more than enough to ensure it’ll be heard at every set of traffic lights for the next three months.
Those of you who want bonus points should dig out the companion piece The Rolex Sweep, which lays down the Birdie Song dance move gauntlet to Soulja Boy, and comes up trumps in the process.
IF YOU ONLY NEED TO KNOW ONE THING: Having produced virtually every grime record for virtually every grime artist who ever was or ever will be, Wearing My Rolex sees Wiley letting somebody else do the big boy mixing desk stuff for a change. Bless Beats is the one we should point the fingers for this. The 21-year-old was only four when the original DSK tune dropped.
WHERE CAN I GET MY HANDS ON IT: Wearing My Rolex is out now.
FIND MORE: www.myspace.com/eskiboywiley

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