Femke Colborne
Win tickets to the ATP finals

The girl taking tickets on the door is wearing odd stockings. It’s the middle of June, but one of the bar staff is sporting a woolly hat, complete with a strategically draped bobble. It’s 9.30pm on a Wednesday night at the Macbeth on Hoxton Street, and this is exactly the kind of crowd you’d expect to find in this terrifyingly trendy corner of East London. It’s not what you’d expect at a classical music concert, though.
But this is no ordinary classical music concert. Nonclassical, run by Gabriel Prokofiev, DJ, producer, composer and grandson of the great Sergei, is a monthly classical club night that mixes live performances from instrumentalists and singers with sets from electronica DJs. Talking during the performances is not frowned upon – in fact, it’s positively encouraged – and drinks are served at the bar throughout the night.
The event is just one of a host of classical club nights springing up in cities across the country, aimed at younger punters who are open to classical music but deterred by the formality of the traditional concert hall. According to Prokofiev, young people are put off going to formal concerts because they don’t know what to wear or when to clap, and hate being forced to sit in silence throughout a performance.
He shunned the classical tradition after studying composition in Birmingham and York, turning instead to the underground electronica circuit. “I got very frustrated because I knew that at least 50 per cent of the people who came to hear my music had white hair and the other 50 per cent would all be composers or academics themselves,” he says. “I wanted my friends to hear my music. Classical music has kept itself isolated in a lot of ways. It’s time to loosen up and take a look around and stop being afraid to embrace other genres.”
It’s not the first time that classical music has migrated to a club. In 2001 there was the launch of the Siren Suite, mixing dance music with Satie, Stock-hausen or Cage. But attempts to bring classical music to new, younger audiences have often ended in ridicule. When This Isn’t For You, a series of themed hour-long chamber music programmes at Shoreditch Town Hall, started in January 2006, Gramophone magazine neatly concluded: “It really wasn’t for me.” And when the Orchestra of the Age of Enlightenment started its “informal” Night Shift series last year, critics found it contrived, a self-conscious halfway house between the formal concert hall and an informal style that didn’t really work.
Prokofiev’s event feels much more natural. Most of the crowd at the Macbeth are not new to classical music; they are either students or working in the music industry. But they are almost all under 30. And apart from the odd icy glance towards the bar when there is a particularly loud crash of glasses, they seem very much at ease with this new format. This vocal night consists of short sets of around ten minutes each, incorporating everything from traditional classical songs to throat-singing and beatboxing.
Juice, a three-piece contemporary classical vocal ensemble, perform a number of works by composers in the audience, including one by Richard Barnard based on real and synthesized recordings of birdsong. A soprano, Kathleen Garner, serves up a helping of Stravinsky and Villa-Lobos, and an experimental vocalist and visual artist, Mikhail Karikis, performs some of his own works, including the strangely compelling Untitled in Cof Minor, which includes meditative droning alongside a bout of coughing. With the performances in full swing, the punters discuss the music, order drinks and even throw in the odd wolf-whistle. If I’d turned up at the last instalment, I’m told that I would have been rubbing shoulders with Björk.
Will Vollar Bell, a student at the London College of Music, with a swath of wild curly hair tucked lopsidedly under a black cap, says: “You feel closer to the music in this kind of environment. It’s the same with any kind of music – if you go and see someone play at Wembley Stadium you’re not going to get as much out of it as if you see them in a small club.”
Now, more than two years since its slightly shaky start, This Isn’t For You is about to move to a larger venue in the new arts complex at Kings Place when it opens in October. The Night Shift is still going strong. And there are similar nights springing up in pubs and clubs all over the UK. Juice had performed at an electronica gig the night before and as part of ElektroStatic in the bar of Colston Hall in Bristol the previous week. “We are doing more and more of the club stuff,” says Kerry Andrew, of Juice. “There’s a real demand for this stuff.”
If I were a traditional concert promoter, I’d be rushing to the nearest board-room to try and work out how this kind of atmosphere can be recreated. Prokofiev points out that it takes time to build audiences for something new, but it looks as if he and his contemporaries may be laying the first bricks.
When Matt Fretton set up This Isn’t For You, he realised he was in uncharted territory. “I felt it needed to be done,” he says. “Someone had to take the initiative and look at the way classical music was being presented. I hated the fact that people were not allowed to clap or make any noise during concerts. And I don’t like the ridiculous waiters’ outfits. Musicians are not there to serve people; they are artists and should be respected.”
Fretton wanted to strip away all the trappings associated with classical music so that only the bare essentials remained: “You’ve got an audience, performers and music, and that’s it,” he says. “We took out the seating and the interval, which is pointless anyway. Why should it be so awfully formalised? You throw down a terrible glass of wine and then you’re ordered back to your seat.”
The new series at Kings Place will be much the same format, only in a bigger space with proper ticketing – and, of course, a bar. “That’s absolutely essential,” Fretton says. “If people think, ‘I can’t stand any more of that Conlon Nancarrow,’ they can just go and get a drink. In an art gallery, no one’s going to force you to stand in front of a painting you don’t like for half an hour. The respect between the audiences and the musicians has to be natural, not enforced.”
The classical club approach lends itself particularly well to music that sits towards the avant-garde end of the classical scale. It feels very much at home against a backdrop of chinking glasses and psychedelic lampshades. Another popular night, Rational Rec, which started life in Bethnal Green Working Men’s Club, blends contemporary composition with visual and performance art and literature.
But the classical club night is not limited to contemporary music. The Yorkshire Grey, a postwork waterhole in Holborn, has been hosting monthly chamber music performances since January. Here, the repertoire is much more traditional (a violinist and pianist play Bach and Schubert) and the crowd much better behaved, but this is still not your average chamber music performance. Two halves of 20 minutes each are separated by a 30-minute interval, and again, drinks are served throughout.
Harmonic at the Arts Club on Dover Street in Mayfair also sticks to a more traditional, core classical format. Begun this year by Steve Abbott, of the artist management agency Bedlam Management, it has attracted performers such as the violinist Nicola Benedetti, the soprano Danielle De Niese and Julian Lloyd Webber, and draws crowds of around 300 each month. It combines chamber music in one room with a classical music DJ in the bar next door.
“The fact that a lot of people are doing this is a reflection of the fact that a lot of young people are feeling very alienated by the traditional way in which classical music is presented,” Abbott says.
As I leave the Macbeth to catch the last Tube home, Juice are on their third set of the night. People have started dancing. On the way out I pick up a beer-soaked flier advertising another classical night, Blank Canvas, at 93 Feet East on Brick Lane in July. The revolution marches on.
Next Nonclassical night, July 2 2008: www.myspace.com/nonclassicalmusic
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
£12,578 per annum
The Independent Housing Ombudsman
London
Competitive
Barclaycard
Not Specified
The Sheppard Trust
London
£80-95,000
Clay McGuire Executive Selection
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.