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At a postgig party in a vast, duplex hotel suite in Barcelona, things are getting a little out of hand. The drink is flowing, R&B blasts from the speakers. When an extremely senior figure in the British music industry knocks over a towering vase, which shatters into hundreds of pieces on the parquet floor, few people bat an eyelid. The usual term of approval in such circumstances is “rock’n’ roll!”. It isn’t, in my experience, “Pop-opera crossover!” Yet the four-piece band whose concert preceded the party is the multina-tional quartet of crooners Il Divo, at least two of whom are apparently still going strong as dawn breaks. Aren’t they meant to be spotless, buffed-to-a-sheen manne-quins? And shouldn’t they have been in bed hours ago?
Earlier, at a candlelit, black-tie gala to launch their new album, The Promise, the band had descended individual staircases in the main auditorium of the Palau Nacional de Montjuic as the opening chords of their cover of Frankie Goes to Hollywood’s The Power of Love announced themselves. Simon Cowell, the man who put the group together, had introduced them, reeling off statistics (22m albums sold) and looking pretty pleased with himself, before flying back to London on a private jet to prepare for the next day’s filming of The X Factor. An unashamed schmaltz-fest that would confirm the worst fears of Cowell and Il Divo’s many detractors, it nonetheless possessed undeniable power. Some might raise an eyebrow at their Spanish-language version of The Winner Takes It All, but so huge, so overwhelming is the massed-harmony finale, as they walk, gesticulating melodramatically, to the front of the stage, it’s impossible to deny their communicative force.
On disc, though, Il Divo are a trickier proposition for nonfans, and you sense they know this. Discussing their effectiveness as live performers, they brim with confidence. Ask them about the learning curve they experienced in the recording studio, however, and the unease each admits to feeling before joining the group is apparent in their defensive answers. Three of them came from strong operatic backgrounds (only the French member, Sébastien Izambard, has a grounding in pop), and all are used to the sniping of purists about the type of music they now make, the fact that they perform with microphones, the soft-soaped blandness of the records they release. “If I was singing Mozart on an opera stage,” the Swiss tenor Urs Bühler says when we meet next day, “I could show much more what I can do as a singer and a musician. I don’t think my voice is at its strongest singing breathy verses in pop songs.” Beside him, David Miller, a similarly classically trained American, looks characteristically pained. “All the composers of what we consider to be the great body of work that is the untouchable opera,” he says, “once upon a time got slagged off for being cheesy and stupid.” I hadn’t mentioned cheesy and stupid, but we’ll let it go. “Talk about manufactured,” Bühler adds. “Bach wrote his cantatas because he had a contract to get one out every Saturday. And if you listen to Fidelio, the second act, Fidelio’s aria, the double bass, that’s thrash metal. Hundreds of years before.”
If Bühler is earnest, and Miller uptight, their colleagues, Izambard and the Spanish baritone Carlos Marin, are much more relaxed about the whole thing. The latter, with his permatanned complexion, pearly-white teeth and immaculate tailoring, positively twinkles with matinée-idol charm. “Even the Three Tenors sang with microphones,” he says, so sweetly and reasonably you half expect a little halo to appear above his suspiciously jet-black hair. “Mozart’s music was the techno of its day,” Izambard suggests with a mischievous look in his eyes, laid-back where Bühler and Miller are edgy. “I think people are missing good voices,” he continues. “With Il Divo, we bring that back to the audience, who are not familiar with it, and are missing it. Nowadays, we’re in a consumer industry where you like something one day and forget about it the next. Because of various television shows - I won’t name any names, but you know what I mean - the association of who we work with has been quite difficult. It comes down to talent. That’s what lasts.”
Ah, talent. I wondered when we’d get to that. There are plenty of people who believe that when Cowell is the one doing the measuring, talent is the last word you’d use to describe the singers he selects. Yet all four members of Il Divo can’t be faulted in terms of their voices; it’s what they do with them that some question. As you would expect, Cowell, who spent two years auditioning thousands of men before finalising the lineup, has little time for such criticism. “Nobody owns music,” he says, “and nobody has a right to condemn anything. We cast a group of guys with a certain type of voice to sing a certain type of song – simply because we thought people would enjoy it. And part of the classical so-called elite went ballistic. Why would that bother you? All I care about is, can we sell records?”
Well, yes, he jolly well can. We’re sitting in his London office, the largest nonpublic space I think I’ve ever been in, and the hub of his music and television company, Syco. Cowell has a shtick so bulletproof, so unapologetic, that chucking brickbats at him is like playing squash against a mattress: you’re not getting anything back, unless it’s an unanswerably candid admission of his motives. He is, it needs to be said, extraordinarily good company (as, indeed, are Il Divo), quite open about his aims and a lot less objectionable than, say, many faux-humble multiplatinum bands who claim they’re still down with the kids while scanning their royalty statements. “There’s this horrible, London, elitist, sneering snobbery,” Cowell scoffs, “that makes people embarrassed to like something. Who cares? Listen to Bob the Builder if that’s what you enjoy. What we do is entertainment, and we’re lucky to be in this business. I like it when it’s big and grand. It excited me in Barcelona - to see my guys in that incredible venue, singing their songs. I’d much rather that than being gobbed on, as I was 30 years ago when I went to see the Stranglers. I know where I’d prefer to be.” The 49-year-old seems genuinely unbothered if some people despise the artists he markets (his success presumably aids this equanimity). “The best thing in the world is love or hate,” he argues. “Indifference or ‘quite like’ is the real danger. And I’m drawn to that, I’m drawn to things that polarise people. If I’m hearing ‘This is the worst thing I’ve ever heard in my life’, countered by ‘This is the best thing I’ve ever heard in my life’, I think we’re in a pretty good place.”
He doesn’t cite Il Divo as an example, but he doesn’t need to. The quartet are supreme polarisers: to their millions of fans, they are performers of immense emotional resonance; to others, purveyors of cloyingly sentimental, even cynical, tosh. Crucial though Cowell’s role in their success has been, they are now so huge, theiropinions are beginning to count, or so they claim. It wasn’t always thus. “I had a big struggle in the beginning,” Miller says. “The producers we work with are very good at what they do, and what they do is pop music; what they’re used to is people who can carry a tune. And they turn that into a worldwide sensation with lots of bells and whistles and production and tuning and all that stuff, to make it letter-perfect. That’s one of the things I find is wrong with this industry, trying to make something perfect.”
He’s looking fretful again. “I find that pop music is in a difficult place right now. It’s all about playing down to the MTV, 2½second attention span. And as much as we are bound like this” - he mimes wrists bound by handcuffs - “we try our best.” “Il Divo are pop singers,” Izambard says. “With an operatic technique,” Marin adds. “It was,” recalls Miller of the group’s beginnings, “kind of like we went through a very quick puberty, you know?” “Like an arranged marriage,” the Frenchman says. They’re referring to Il Divo when they say this, obviously. But the presence of Cowell hovers, all-seeing, above them. He wouldn’t have it any other way.
The Promise is out now on Syco/Sony BMG

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People are always going to complain. As long as their fans are happy what more is there to do?
Kathryn , Wisconsin , United States
Annie C
Why indeed!
Maybe reports of their success have been exaggerated?
Who knows what is truth these days!
Prudence Eely Bond McGuire BA, LONDON, ENGLAND UK
Prudence Eely Bond McGuire BA:
If all their cds are in the cut price bins, how did Promise reach no 1 within days of release? 3 No 1 albums out of 4 isnt a flash in the pan....
AnnieC, Bromley, UK
Why is it then that the only place I have ever seen their cds is in the cut down price cheap bin in several record shops?
Prudence Eely Bond McGuire BA, LONDON, ENGLAND UK
well, wether you love or hate Il Divo the record sales says it all. Its great to hear "Music" sang inatead of straining our ears trying to tell what is being said and before anyone says, I know most of their music is in spanish but their voices are worth listening to.
Chris Clarke, Stoke on Trent, UK