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The thousands of people hoping to get tickets for the Live8 concert in Hyde Park on July 2 will have to submit to the vagaries of a text-message competition.
A multiple-choice question will be published in national newspapers and broadcast on television and radio, and anyone who sends in the correct answer by text message will be entered into a ballot for the 150,000 tickets.
Applicants will be able to send in their text messages, which will cost £1.50 each, from 8am on Monday, June 6, and the successful numbers will be picked at random by a computer on June 12. Each winner will receive a pair of tickets, for which there is no further charge.
A spokesman for Vodafone said that as far as he was aware this method has not been used to allocate tickets before.
Further information about the ticket allocation process will be released next week.
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