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Oops, sorry.” Oumou Sangare has just hit another pothole on the road from Bamako to Ségou, a four-hour drive that is scattering goats, drawing shouts and stares and causing her new album, Seya, to jump and skip in the CD player. “I was born under a lucky star,” she continues in French, manicured hands at the wheel of her new silver Hummer. “God has given me good fortune, so I try to set a good example.”
Sangare is widely regarded as the greatest female singer in Mali, West Africa - which is saying something: the country thrums with musical talent. Here are percussion ensembles, electric guitar dance bands, solo string instrumentalists, singers, rappers, pop groups. A boom that began in the Nineties has led to more Malian musicians signed to international recording labels than those of any other African country: the soulful vocalist Salif Keita; the kora player Toumani Diabaté; the Tuareg nomad band Tinariwen; the singer/songwriter Rokia Traoré; and the blind husband-and-wife duo Amadou and Mariam, recently invited (but unable) to perform at President Obama's inauguration.
All of this has brought an influx of tourists, record producers and Western musicians eager to collaborate: Manu Chao's kooky sound effects on Dimanche à Bamako made Amadou and Mariam famous, so much so that next month they launch a monthly jam session at the Jazz Café in London. No doubt their friend Damon Albarn, who seems to be forever jumping onstage with Malian musicians and blowing his melodica, will be there. Bono even recently said in an interview of a song on the new U2 album that he wanted the vibe to “have a nightclub-in-Tripoli feel, then move it on down to Bamako”. Indeed, while Mali is one of the poorest countries in the world, saddled with low literacy and a huge trade deficit, its music is a constant soundtrack that uplifts and communicates. Devoted to the traditions of its major ethnic groups - the music of the Mande griots stretches to the 13th century - Mali has also spawned a new generation of artists who are mixing and matching ancient and modern. And Oumou Sangare, the Songbird of Wassulu, is leading them.
Sangare, 40, has enjoyed a career marked by innovation and outspokenness. Her electric/acoustic sound draws on the funky styles of her parents' birthplace in southern Mali's Wassulu district, a hunter's region where young people dance frenetically to the karinyan iron scraper and kamalengoni “youth harp”. Her lyrics, sung in Bambara, address the difficulties facing women in this largely male-dominated society. Her local profile is enhanced by her various business ventures and charity work for women and children. A figurehead for a women's movement that is campaigning for change, Sangare is beloved of everyone. “I like men,” she says, “and men like me.”
It's hard to imagine, say, Beyoncé or Britney driving themselves and several passengers over 150 dusty miles to an event - the four-day Festival sur le Niger in Ségou - they are headlining at midnight. Let alone stopping regularly for petrol, dried baobab fruit, chunks of meat and a chat. “Oumou ...” marvel the young Malians clustered at the driver window, primed for her arrival by the passing of a Seya-blaring, poster-covered Oum Sang SUV (the specially branded cars she imports from China) some hours earlier. “Le star des stars,” they recite, leaving the shade of huts and neem trees to gaze at their icon up close.
“I will never forget my roots,” Sangare insists the night before, sitting by the pool of the comfortably tatty Hôtel Wassulu - her very own éspace culturel (restaurant/bar with live music) in Bamako - in gigantic brass earrings, multicoloured boubou and purple-tinted hairpiece. “I advise our youth against polygamy, arranged marriages, even female circumcision. I tell them not to make the same mistakes our parents made.” A megawatt smile. “I always stop to talk,” she says. “But here in Mali it is songs that communicate the best.”
Bambara is the common language of Bamako's 20 or so ethnic groups (Sangare speaks it, she says, with a Wassulu accent), all of whom live peaceably in this village-like capital on the Niger River, the great artery that stretches from Guinea down to Nigeria. Bolstered by the music programmes of institutions including the Bamako conservatory (where Diabaté teaches) and the Institute for the Blind (which Amadou and Mariam attended), the city has become one of the best places in the world for live music. Friday night? Check out the Hogon Club with Diabaté and his Symmetric Orchestra. Saturday? Sangare may well be doing a turn at Hôtel Wassulu.
Ninety per cent of the population are moderate Muslims: scores of brightly dressed women ride motorbikes around Bamako without veils (or, indeed, helmets). “Malian women are amazing,” says Sangare, who zipped to gigs on a Yamaha - a gift, like the Hummer, from a wealthy fan - when her career took off in the early Nineties. “They are tough but feminine.” Women are playing a greater role in Mali's development: “There have been many changes. Women are free to express themselves, to love and choose a husband. I've sung hard to support them. I have, I think, opened the way.”
The sudden arrival of an elderly woman griot praise singer interrupts our talk: “Oumou Sangare is blessed!” she cries. “She does so much for women! For charity! For Africa ...”
A hands-on hotelier with her genial husband/manager, Ousmane Haîdara, Sangare is generally known to be found here when not touring, stopping in Paris (where she has an apartment) or relaxing at home on the other side of Bamako. She sits back, smiling, respecting a tradition that began to celebrate the achievements of kings and chronicle the histories of communities. Her son Cherif, 14, listening to rap on his iPod near by, doesn't blink.
In 1989 she burst on to the scene with her debut cassette, Moussoulou (Women), and shook Malian society to its foundations. Gorgeous, vertiginous and just 21, she spoke to men in ways they'd never been spoken to before. “Most people admired my courage,” she says when the griot has finished spin-doctoring. “Every household in Bamako had a copy of Moussoulou. My mother was so happy that she cried!”
While many of Sangare's songs drew - and still draw - from the traditional Wassulu repertoire, her lyrics came out of personal experience. The third of four children, Sangare was just 2 when her father, an imam, took a second wife and left for the Ivory Coast. Her mother grew too depressed to sing at the sumu wedding and baptism celebrations held by the Wassulu community in Bamako, as she had done in the villages of Wassulu a few years earlier.
“But when she did sing she would take me along and I would sing with her,” Sangare says. “By 13 I was the main breadwinner.” At 16 she was on tour in Europe with a songpercussion ensemble: “I met [the late Mama Africa] Miriam Makeba, who told me I had a very great future, which gave me the confidence to go back and start my own band. Then we appeared on Malian television and an admirer sent me the Yamaha the next day. So I was determined to keep going.”
There have been many gifts, large and small, since then. The Hummer, courtesy of a Nigerian governor, is perhaps her most ostentatious yet; her reconciliation with her father (before he died in a car accident in 2005) the most precious. “I brought my father's new family over after I became successful,” she says en route to Ségou. “I built them a house and sent him on a pilgrimage to Mecca. It's important to forgive,” she adds, eyes on the road. “Even though the scars remain for ever.”
Ségou is ordinarily a sleepy town, a springboard for tourists en route to elsewhere. The annual Festival sur le Niger was founded in 2004 (with support from artists, hotel owners and the Malian Government) to resuscitate this former capital of the Bambara kingdom; now, for four days each January, the place teems with bus-loads of older French tourists in mud-dyed garments and adventurous young locals who've paid a tenth of the tourist ticket to get in. Crowds throng its attendant craft markets and daytime performances of traditional music and dance. Hotel accommodation is booked up early; without anywhere to stay, many stay up all night, dancing in the town's clubs until sunrise. Sangare's hotel isn't fancy: unperturbed, she parks the Hummer next to the Oum Sang SUV then disappears inside to rest.
A wealth of big African names grace this year's bill: Les Amazones from Guinea; the Senegalese popstrel Coumba Gawlo; the veteran Malian performer and producer Cheick Tidiane Seck, whose deft arrangements on Seya - Sangare's first international release since 2003 - push the boundaries of Wassulu music. There is even a Portuguese group and a Venezuelan percussionist. But it is Sangare, the new Mama Africa, that the crowd have come to see. At 1am, under a crescent moon, they jostle for space in front of the floating stage. Pirogues (local canoes) hover by the shore, craftily avoiding security.
Sangare's eventual appearance - in white suit, chunky jewellery and red headwrap folded origami style - is met with a roar of appreciation. Surrounded by musicians, flanked by two young women backing vocalists who dance and twirl calabashes, she delivers hit after hit as the whole of Segou, it seems, sings along. “You have to use your lucky star well,” she affirms on the wonderfully infectious Kounadya. And then, for a moment or two, gazes up at the night sky.
Seya is released on Monday on World Circuit. Her tour opens at St George's Hall, Bristol, on April 23 (details at www.myspace.com/oumousangare); L'Afrik C'est Chic, hosted by Amadou and Mariam, is at the Jazz Café, London NW1 (0844 8472514), March 15, April 26, May 24
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