Download 'Too Hot', an exclusive Specials track from iTunes
The glory days of chart-topping electro-pop — with, at their summit, such
perfect practitioners as Visage, Soft Cell, Blancmange, early Depeche Mode,
Human League, OMD, Erasure and the Pet Shop Boys — have long since passed.
Yet this hasn’t stopped modern exemplars of the dark art, such as Ladytron
and, in America, the Postal Service, from attempting to breathe new life
into the format. The latest band to negotiate the wafer-thin line between
innovation and archival pastiche are this Oxford three-piece, who, on the
basis of Trademark Want More, have got the balance right. They move the form
forwards, but their devotion to its hallmarks — the unlikely but successful
coexistence of chilly disengagement and emotional veracity; aloof vocals
that recall Neil Tennant and Marc Almond; a uniform (in their case, lab
coats) that echoes the music’s surface uniformity; a faith in portentous
synth bass lines and drum machines — betrays the respect and scholarship of
zealots. On tracks as hook-filled, deceptively detached and sonically
billowing as Sine Love, Stay Professional and Square Wave Anger, Trademark
arrive, fully formed, at the forefront of a still thrilling genre. This
remarkable album, on the tiny but dependably great Truck label, deserves a
huge audience.
Truck

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