Adam Sherwin
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Channel 4 will take no profit from telephone voting during the new series of Big Brother, which begins tonight.
The cost of calls from BT lines will be halved to 25p, including a 10p contribution to charity. It will no longer be possible to vote by text message.
Last year’s Big Brothergenerated 12 million votes, earning the channel £3 million. It hopes to make up lost revenue through live web streaming, charged at £8 for the series, and increased viewing on the digital channel E4. Virgin Mobile will also offer users clips, down-loads and eviction interviews.
Tonight’s programme will be preceded by an apology for the broadcaster’s failure to prevent bullying during last year’s Celebrity Big Brother.
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