Adam Sherwin, Media Correspondent
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In boardroom terms it was a hostile takeover. Katie Hopkins, the poison-tongued “alpha female” contestant on The Apprentice, fired Sir Alan Sugar last night and walked out on the £100,000 job.
After months of acidic put-downs, Ms Hopkins, a 31-year-old brands consultant, had manoeuvred her way past 14 rivals to reach the grand final of the BBC One business search.
But when Sir Alan informed her that she was one task away from winning the post, the mother-of-two promptly quit, saying that she did not want to uproot her family.
The sudden departure of the most ruthless of the series’ competitors baffled her rivals. Insiders claimed that Ms Hopkins never had any intention of taking a job with Sir Alan and instead was using the show to find fame.
She has admitted a series of affairs with married men. Pictures of her cavorting naked in a cornfield with a man from the Met Office were splashed across the tabloids this week.
Described as a “consummate actress” by Sir Alan’s lieutenants, she is now using the PR agency which looks after Robbie Williams to handle a wave of media requests. Newspapers are bidding for her story, while a television career as a “female Simon Cowell” beckons.
Media commentators said that she had turned the tables on the manipulative producers of reality television. Mark Borkowski, a leading showbusiness PR, decribed the walkout as “a brilliant move”.
He said: “It is the first time that a contestant has pulled the rug from under a programme. Punters are becoming more savvy than producers and they know that quitting a show means they control their career from outside.”
Speaking on the You’re Fired programme, Ms Hopkins denied any calculated decision to quit. She said that the potential upheaval of moving home had suddenly hit her.
Ms Hopkins had stunned Sir Alan as he was selecting two finalists in a tense boardroom scene. “You’re in the final, you’re staying,” he told her.
But Ms Hopkins wavered. “I’m making a decision without having the courtesy to speak to the people who care for my children,” she said. “It’s a risk, it’s a discourtesy to my parents.”
She had promised Sir Alan that she would move from Exeter to London. A furious Sir Alan snapped: “I haven’t got time to wait for you to make a phone call.”
The stand-off ended with Ms Hopkins deciding: “I don’t want to make a fool of you or me. I think it’s more important to get the courtesy to have my plans in place, so I’ll have to stand down.”
The final will be contested between Simon Ambrose, 27, a Cambridge graduate and internet entrepreneur from London, and Kristina Grimes, 36, a single mother and pharmaceutical manager from Ireland who lives in Harrogate, Yorkshire.
Tre Azam, 27, from Essex was fired for being too argumentative. Lohit Kalburgi was also fired. The Apprentice has attracted five million viewers since transferring from BBC Two. Ms Hopkins, who willingly took on the role of “posh bitch”, became a cult figure.
A fling with contestant Paul Callaghan was exposed in the boardroom. Asked during a “job interview” last night if she had ever lied or cheated, she replied: “Yes, to get someone else’s husband because I wanted him. I’d say that was pretty ruthless.”
A spokesman for The Apprentice said: “Katie’s forthright views made for great television even though she probably did split the nation.”
However Sir Alan had called for applicants with a higher business calibre after complaining that too many of last year’s competitors saw the show as a vehicle for a media career.
Michelle Dewberry, last year’s winner, quit her job with Sir Alan within months to launch a business consultancy. Defeated finalist Ruth Badger has a series on Sky One.
Ms Hopkins’s victims will not be sad to see her go. Naomi Lay, an advertising sales manager, was compared unfavourably by her rival with a retriever after being fired.
Ms Lay said: “It’s a real shame that someone who actually is very professional thinks it’s necessary to behave like that.” Ms Lay now hopes to have a television career.
Katie’s killer lines
“Whenever there’s an issue Kristina tries to cover her arse. It’s a shame she doesn’t do it a little better with the skirt she wears”
“Kristina is a complete snake in the grass, a pain in the arse and frankly too orange to be taken seriously”
“When your best friends are Mr Pinot and Mr Grigio you want to watch it”
“I’d like to be the one who secures Adam’s exit back to the North and his Northern chums, where I do feel he rather belongs”
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It is about time someone made the biggest putdown of all the to most arrogant CEO in the UK. It matters not a hoot to this man, as to who wins or loses this banal show of greedy people trying to outwit the greediest of all. The sacred dollar is no more and looks to be replaced by the sterling, accompanied by the salient offensiveness of the USA.
martin askey, Trowbridge, Wiltshire
I don't believe for a moment that the final Katie scene was spontaneous. It defies belief that someone like her would not have thought through the implications of actually getting the job. Clearly she just wanted to win, and to achieve bankable TV notoriety. And given the ghastly, fame-at-all-costs society we're living in, she will.
I don't like to think of what it's going to cost her daughters. What must the other kids be saying to them at school? 'Everybody hates your mum' will be the least of it.
OTOH, maybe it was just a desperate strategy to make sure her two will eventually be able to get on the property ladder. (Hollow laugh).
Liz Young, London, UK
Is this the Amstrad guy? I thought he'd died many years ago.
But then I thought the same about Willie Carson, and evidently he's still alive too.
moses, hong kong,
I do not think anyone who was involved in the series or anyone who watched it was fooled by Kate Hopkins. It has been obvious for some weeks that a person who is earning her salary or with an ego of that scale could not be seriously interested in winning the job. It was all a game to make her famous. I would imagine that Alan Sugar was not fooled by her and was playing games with her as much as she was him. Has she made herself unemployable? Would anyone watching her antics and hearing her comments seriously want to employ her?
Suzanne Woodford, Portsmouth, England
Katie - yes, over the top, nasty but......how come Sir A can ask about her choice of childcare but didn't think about asking Tre? Also against employment laws......
Over the series he made some choice sexist remarks but I guess they are just cute and from an angry but funny young man. Oh the double standards don't go away but unfortunately that's "reality" and not just reality tv.
Kate , Edinburgh,
I know who I'd rather have working for me or with me or as a team's great example. That person would not be Katie or Tre. Would not trust either of them as far as I could throw them - although I think I could throw Tre, simply to take his ego down a notch. Come to think of it, Katie too.
Kristina should win. Any of you out there who've ever sold anything (and with a career in law firms for many years, I heard more the most blenchingly awful lies), do tell me when you've never 'softened' the truth to get custom.
Heather Clarke, London, UK
I didn't like her. She was obsessed with being 'ruthless' and 'intimidating'.... thats all what she ever had to say about herself. Didn't talk about her positive points. Negative.
I totally agree with the two interviewers, her motives weren't lying with the job but just her power-play games.
Somewhat obsession, not actually interested in the job at hand, more focussed on appearing to be right rather than actually getting to the correct result.
If she was at boardroom level, she would happily sacrifice the success of the project/product/company if it meant she personnally gained out of it --> ruthless to the point of unemployable.
Ian, manchester, uk
Well, Katie´s option to leave the program has lost me 500 my bet that she would get the job with Sir Alan, I new she was the one after the second episode!!!
Thanks Katie...
Peter Fellows, Palma de Mallorca, Spain
Easily the stand-out performer in this Reality Show. Without her it would not have had anything like the interest it has had.
Katie is an expert manipulator, ba all-breaker, super razor tongued, and really bright, if perhaps a little, (OK, a lot) arrogant of her talents.
I stiil really believe that her considerable talents will take her a long way in the right job, but not as a lackey to Sir Alan. Indeed, when all is said and done, who in their right mind would want to work for him now anyway?
I for one shall watch her career with interest, although I suspect that it will be much by way of the Red Tops; thats Reality Shows for you.
Tom Lister, London, UK
I remain sceptical as to the authenticity of 'reality' television. Sir Alan suggests that Katie might not have considered the practicalities of moving, and after a few minutes deliberation, Katie decides that he is correct and it is the courteous thing for her to leave the show... after weeks of grafting. Hmm, a great plot twist which simultaneously massages Sir Alan's omniscient persona.
Whilst the British version is not nearly as hideously scripted as its American counterpart, and Sir Alan refrains from imitating Trump's grotesque egotism, I refuse to believe that the program relies purely on spontaneity and a crafty editing team for its many sub-plots.
Luke, Somerset,
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