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Victoria Beckham's much-hyped TV show was beaten in the ratings by a repeat of BBC crime drama Waking The Dead.
Only 3.5 million tuned in to ITV1's one-hour special following Posh Spice's move to Los Angeles.
BBC1's Waking The Dead pulled in an audience of 4.5 million.
Victoria Beckham: Coming To America did manage to get 300,000 more viewers than Big Brother on Channel 4.
The show - which bizarrely featured an actress playing the part of Beckham's personal assistant - originally aired on US channel NBC.
American critics have not been kind.
The New York Post described it as "an orgy of self-indulgence" and awarded the programme no stars, while the New York Times said the show "tests the American market's seemingly insatiable demand for rich, idiotic It girls".
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