Adam Sherwin, Media Correspondent
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Tim Teeman's verdict on the axing of Celebrity Big Brother
Channel 4 has signalled the end for Big Brother after axing the controversial Celebrity version and admitting that the current series of the reality show has been a flop.
The broadcaster, facing a cash squeeze and the threat of privatisation on the 25th anniversary of its launch, is making radical changes to its schedules. American imports and reality shows will be cut to make way for a “creative renewal”.
The flagship Big Brother show has become a tarnished brand after the Shilpa Shetty racism row, which provoked 54,000 complaints and serious censure from Ofcom.
The celebrity version became Channel 4’s biggest ratings banker, attracting seven million viewers. The 2006 series, featuring George Galloway MP, was one of Channel 4’s most popular programmes. But the programme will not be returning next year. The racism row also hit ratings for the current celebrity-free series, which have slumped by almost 20 per cent.
Kevin Lygo, Channel 4’s Director of Television, said: “It’s time to give Celebrity Big Brother a rest. It dominated debate about the channel. It’s a risk and ratings will probably fall. But there is no point in Channel 4 existing if we don’t take risks and create space for new programmes.”
Mr Lygo admitted that Big Brother, now in its eighth summer, had faltered. The format needed “reinvigorating”, he said but hinted that the entire show could move to the E4 digital youth channel if its audience continues to narrow.
Channel 4 is locked into a £60 million contract with Endemol, Big Brother’s producers, until 2010. Endemol will produce a “stunt” version of Big Brother in January, when the Celebrity version would have been screened, but this will only be shown on E4.
Channel 4 denied that the Celebrity Big Brother had been axed because potential participants refused to sign up after the public vilification of Jade Goody and other housemates involved in this year’s racism row.
Big Brother programme costs have also increased for Channel 4, which recorded a 70 per cent fall in pre-tax profits this year to £14.5 million. The loss of income from premium-rate phone competitions, abandoned after the Richard and Judy scandal, has also hit the broadcaster.
American imports, such as Desperate Housewives have been vital for the channel but Mr Lygo said he was cutting £10 million, around 25 per cent, from the acquisitions budget. “These shows no longer provide value for money,” he said.
Popular homegrown shows axed include Brat Camp, Selling Houses Abroad, You Are What You Eat and It’s Me or the Dog. Taking their place will be The Family, an observational documentary series chronicling the life of one British family for six months. There will also be a season examining illiteracy amongst schoolchildren and a drama about British-born Muslim suicide bombers called Britz.
Addressing the Edinburgh International Television Festival, Mr Lygo said Channel 4 was at a “pivotal” point in its history: “Much better to be an interesting channel at 8 per cent (of the audience) than a less interesting one at 10 per cent.”
He called on programme-makers to produce fresh ideas for arts, current affairs and entertainment shows and accused the BBC of squandering the licence fee on bland shows.
Mr Lygo said: “Casualty, Holby City, Holby Blue, the real possibility of a fifth EastEnders and the factual output dominated by soft focuses on mountains, coasts, rivers, birds and heritage. The BBC should be leading the way with the new and the different and the challenging.”

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bb is a anoying program i think you should do a kids bb
please it could be in the 6 weeks holiday
so it can be for 6 weeks so we dont miss school
katy, manchester, enagland
I think its very sad that Celb BB8 will not be on this year and hope it still might come back
anthony buonviso, spontin, belgium
I think that's really annoying to be honest, big brother viewers stuck by the proggramme allowing it to happen wanting more random people to appear and public demand wanting something climatic to happen, so to serve the public interest they chose jade, which wasnt exactly a intelligent idea but t was at no fault of channel 4's that Jade blurted out rascist comments, I think that all that needed to happen was that Jade be kicked of the proggramme and for her to make a public apology for her behaviour, not channel 4, celebrity big brother has been a very succesful show and have been in all fairness very careful and considerate to the publics demand, Jade ruined the show not the producers, celebrity big brother should be allowed to happen, Jade shouldnt be allowed near tv.
Adam, Reading, England
About time ... Channel 4 has been one of the worst channels for programme quality in recent years . A huge drop in standards from its position 10 years ago ... when it was arguably the best of the domestic channels . I guess its all about the revenue BB creates and the chav audience it caters for .
Benzo, Nr Chelmsford,
Nobody could follow Shilpa Shetty's act. All subsequent CBB shows by definition had to be anticlimactical. Could you imagine the movie "Shane" minus Alan Ladd? It was time close the door on CBB.
James Randall, Athens, GA, USA
Thank God for that.
Saad , London, U.K
Thank God, now all they have to do is the same for the Summer show. A very tired format
CB, Wilts, UK
I remember when Channel 4 was the channel to view.
In the first few years it produced programmes and films that were worth staying in to see.
Now the majority of its output is American comedies or shows too ghastly to believe (Just look at the titles of the shows being axed).
It should go back to its roots!!!
Chris, London, UK
If BB had stuck to it's original idea, which was supposedly a psychology experiment (and had had a more 'intelligent' approach to human psychology), it might have gained more respect and lasted longer. I think many people are interested in this subject and I think C4 have missed an opportunity here. Instead, they have dumbed it down until the programme is a national joke, with brainless, untalented 'wannabe' contestants (who talk constantly about the 'deals' they hope to get), or ones who are seriously unbalanced and/or violent - in a feeble attempt to make it more 'watchable'.
Lesley, Lincoln , UK
I think big brothers had its time. if it stops now people might remember it as an ok tv show, if it carries on much longer people will just remember it as a flop. its time for it to make way for somthing new
paul, bath,
How even a lousy 3 million addicts can watch the drivel of media savvy brats from the sewer on BB I will never understand let alone CBB which is full of celebs either longer since forgotten or never heard of.....Do not care how much money it makes... it is trash TV for mindless minus total IQs. Teenagers`are messed up enough without C4 shoving onto to their teenage channel. What does this show send messages about.?That with an exploitative agent in tow even those who quite early on can get a free car and a few hundred £k so long as they have OK figure and get kit off for some lads mag or do a near naked calendar.No wonder half the ex contestants end up on verge of suicide or in Priory. !! Shameful that this damaging drivel is even going on till 2010.
M McGregor, Tunbridge Wells, UK
BB was ok as a one off idea, but its overstayed its welcome. it should have been scrapped years ago and been replaced with some proper tv! i dont get how anyone can watch it anymore tbh...
steve, yorkshire,
I don't have a TV, but I do look at the listings and C4 is basically Big Brother, More Big Brother, Big Brother's Little Brother, Big Brother Reloaded, Big Brother This, Big Brother That.. take BB out of the equation at there's not a lot left for poor old C4 except its own putrid corpse. It reminds me of ITV about six years ago (before it mercifully disappeared into oblivion), when its listings were Ibiza Reps, Ibiza Uncovered, Uncovered Ibiza Reps, Ibiza This, Ibiza That.
Cheap drivel. Still, probably better than anything on Sky One.
Michael, Brighton, England
Oh dear, how sad.... Normal big brother is totally rubbish and never watch it.
However, the celebrity one is always good!!!!
Who makes these decisions....???
Jack, London,
It's alright for those two above me to say BB is rubbish, but Big Brother is a money maker for Channel 4 which that money is used to create new/returning dramas.
Andy, London UK,
Agreed! At last! With the transparent manipulation of this year's show, BB does not do what it says on the tin.
Perhaps we can now enjoy some quality entertainment with more integrity.
Elizabeth, London, England
Oh God, I'm so happy. I've been waiting for this news for 7 long years. Somebody pinch me and tell me it's not a dream :))))
Adam, London,
Does this mean we will be unable to see endless reruns of Will & Grace, and Friends?
What a shame...
Wouldn't have been so bad if these shows had been funny in the first place, but there are more laughs in a dentist's waiting room.
As for Big Brother, the schools are nearly back and it's still on?
Too long, far too long, no wonder everyone is bored with it.
Jim Carr, Bospham, UK
At last Channel 4 has come to realise that actually nobody cares...finally no more vulgar, crude and pathetic television that stoops to the level of the lowest common denominator...great news
Jonathan, London,
I remember when Channel 4 was the channel to view.
In the first few years it produced programmes and films that were worth staying in to see.
Now the majority of its output is American comedies or shows too ghastly to believe (Just look at the titles of the shows being axed).
It should go back to its roots!!!
Chris, London, UK
I wish that they would axe all versions of BB and put something more interesting on, like a testcard or a programme about drying paint.
It was past its sell-buy date after the first series.
E J Murray, Kerry, Ireland
If Channel 4 is having a "creative renewal", then why are they not axing the afternoon lineup which has shown the same shows for years (Countdown, Deal or No Deal and Richard & Judy).
Celebrity Big Brother is the channel's most popular show, and all they are achieving by axing it is axing their ratings as well.
Michael Bass, London, UK
The minority ruin it for the majority, well done Jade!
H, leeds,
thank god, this programme is appalling, its shameful, disgusting and at times racist, and this serious is pathetic and a total waste of time. Hope its replaced with something intelligent. good riddance.
a. chohan, london, surrey
I remember when Channel 4 was the channel to view.
In the first few years it produced programmes and films that were worth staying in to see.
Now the majority of its output is American comedies or shows too ghastly to believe (Just look at the titles of the shows being axed).
It should go back to its roots!!!
Chris, London, UK
OH my GOSH i so dont want it to end!!!(sob) its the best show EVER!! ok this years bb may not be as good as last years but that is not a good enough reason to axe it!!ITS NOT FAIR!!!
jessie, dubin, ireland
I remember when Channel 4 was the channel to view.
In the first few years it produced programmes and films that were worth staying in to see.
Now the majority of its output is American comedies or shows too ghastly to believe (Just look at the titles of the shows being axed).
It should go back to its roots!!!
Chris, London, UK
Please go and never come back
lisa martinez, london, uk
Finally the penny drops... Big Brother is rubbish. Good riddance.
Jmaes Conway, Chester,
I can remember when Channel 4 actually was the best channel on TV - now it's just endless lifestyle and reality programmes. Maybe the scrapping of BB will be the deathknel of it all as Channel 4 seemed to rely so much on it.
carole, London, UK
It is silly that it has been axed. Even though BB8 is rubbish, the celebrity version still pulls in huge ratings. What are the chances of another race row happening and ofcom receiving another 54,000 complaints? Slim? Nothing? Thanks a lot Jade Goody!
Alan, Cork, Ireland
i am most upset about this decision, i love celebrity big brother and am very displeased
chadwin, worksop,
At last! I live in hope that Big Brother will never be broadcast again after this year's ridiculous attempts to keep viewers interested. How much more can anybody take of this drivel? And please don't tell me it's an interesting behavioural observation - the first two were that and quite frankly it's been downhill ever since.
Catherine, London,
This has MADE MY DAY!!
Lauren, London,
what is this big brother never watched it,
gary neale, coventry, west midlands
I guess it had nothing to do with the fact that no agent would put their dog on that show after what happened, let alone their celebrity client. Anyone remember Jo O'Meara's GMTV interview?
alex, derby,
Excellent news - perhaps we could have some proper viewing - some real dramas and documentaries to replace this rubbish
Richard Garland, Manchester , Greater Manchester
About time they thought of putting something better on... Was getting sick of BB this, Shilpa that... Good riddance to the lot of it!
ChrisP, Norwich, UK
Thank god. And not before time.
All we need now is for The Times to stop its incessant coverage of this despicable show.
Sue, Pontypridd, Wales