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Training to remind staff about the importance of telling viewers the truth will cost the BBC more than £1 million in staff time and expenses.
About 17,000 BBC staff have to attend a two-hour course, in which employees are invited to discuss where the line should be drawn between artifice and deception in the wake of a series of scandals.
Vin Ray, the director of the BBC’s college of journalism, said that the direct cost of the course would be “a maximum of £500,000”, but the cost of taking each employee out for a half day more than doubled that figure.
Mark Thompson, the Director-General, introduced the scheme after the corporation admitted a series of faked broadcasts, including made-up winners to phone-ins for Children in Need and Comic Relief and a misleading edit of a promotional video for a documentary about the Queen. Employees in BBC Vision are to be shown a video of Jeremy Clarkson driving to the North Pole in a July episode of Top Gear. They are then told that in some of the scenes a stunt driver drove the vehicle and that the BBC believed that to be acceptable, as long as the basic integrity of the story — in this case the fact that Clarkson did reach the North Pole — was not compromised.
BBC journalists, meanwhile, are asked to discuss clips that include a Newsnight report, in which the film-maker Jamie Campbell tried and failed to secure an interview with Gordon Brown when he was running to be leader of the Labour Party.
The film included two encounters with a Treasury press officer that were shown in the wrong order, implying that Mr Brown recognised Mr Campbell and summoned police.
At the time of the complaint in July, the BBC said that the sequences would “have the same meaning if we had run them in reverse order”. But yesterday Mr Ray said: “You can’t muck about with the chronology.”
The training exercise begins with an irreverent video by Charlie Brooker, the television critic.
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I've seen Top Gear. Would you have them display a notice across the bottom of the screen, "Staged for your entertainment" during every episode? And for others, "Not representative of actual department store employees," "Not representative of an actual retirement home," "This is staged--real people don't behave like this," and "Fawlty Towers is a fictitious establishment--don't try to call and make a reservation"?
I believe two courses should be required for anyone entering any form of jounalism. One would be, "Teasing the truth out of statistics" and the other, at least in the USA, would be, "Using the proper homonym in print so you don't look like an idiot." (bear, bare--break, brake--and my favorite: peaked--piqued)
I fully agree with Robert of Cambridge. If you lie and lie knowingly, you should be blackballed. Put your dreck out on the internet in a blog. You won't get paid for it--but then, you shouldn't be.
Zimminger, Reinholds, PA, USA
The Top Gear team are guilty of a bigger misdirection - they did not reach The North Pole. To tinker with the edges of 'truth' while ignoring the bigger falsehood is the real problem the BBC should be tackling.
Nick, Preston, Lancashire
Adults to be trained to understand the truth? Says it all...
karTER, Port Heli/Greece,
Sir,
From the Times, Dec 5th:
"Employees in BBC Vision are to be shown a video of Jeremy Clarkson driving to the North Pole in a July episode of Top Gear. They are then told that in some of the scenes a stunt driver drove the vehicle and that the BBC believed that to be acceptable, as long as the basic integrity of the story â in this case the fact that Clarkson did reach the North Pole â was not compromised. "
The acceptance that it is all right to use a stunt driver is at best patronising but more likely to perpetuate the myth that lying is permissible.
However the point is that Clarkson did not get within 800 miles of "the" North Pole.
He did not even get close to the Magnetic North Pole, which is now under open sea.
He in fact (with assistance) reached a meaningless point on the Earth's surface where the Magnetic Pole had been about 12 years ago.
If the BBC did not deliberately lie, then it was guilty of gross ignorance.
V.F.Nicholas, Cheltenham,
It will not 'cost the BBC £1 Million', it will cost the licence payers £1 Million.
Brian Meredith, Hove, East Sussex
What a waste of public money by the PC idiots. If staff need to be told to tell the truth they should be fired. It's quicker, cheaper and will keep the rest on their toes.
Robert, Cambridge, Cambs