Piers did an excellent job. It takes that kind of aggression to do what he did--I think its safe to assume that many of the people who have a problem with him are not wealthy--and are the type to quickly put a hand out to be the beneficiary of the type of work this man is capable of. He backed up his talk with action--I can't say the same for all of the other contestants. "Building Rolodex" is no easy chore in itself--and in no way is it taking advantage of anyone. I say bravo Piers!

Alysia, Houston, TX,

Morgan destroyed all the US "celebrities" and Trump was more than a little irked by this fact.Knowing full well that he himself is not exactly loved by all(as Piers pointed out)he begrudingly gave Piers his due).Quite frankly it was not done in a classy manner and personally I did not like the way Trump handled it.I mean 1 englishman out of how many US...how could he possibly win?(Lewis is not a true brit....he was born in Canada...).
Viva Morgan and personally I am glad he one upped all of them...as for Omarosa since when is she a Celebrity?????????????a case of clear "misguided sense of importance"......"and you are??" .....US 0 UK 1.....over and out.........I love it...............................

Peter, vancouver, Canada

Piers was the best player. He possess brains, business sense, dignity, and poise. He also the better man and was able to hold his tongue during all of the Omorosa tirades. I doubt if Trace Adkins would have been as discreet as Piers. It is obvious that Donald Trump hand-picked these celebrities for the purpose of drawing a viewing audience, and he succeeded. I doubt, however, if Trump expected Omorosa to attack Piers so personally and with such vile. This is made obvious by his shock at her diatribes. Trace is a "nice" person, agreed, but in the mix that Trump needed, he had to include a business-savy individual. Enter Piers Morgan! Trumps comments about Piers were unwarranted but in line with his need to keep the viewing audience entertained. Rest assured, Trump has dealt with genuine "evil" in his money-making dealings so he knows that a charity-driven event, such as Celebrity Apprentice, needed "push and pull. I believe Trump regretted having used the word "evil" concerning Piers.

Stanley Beckwith, East Coast, USA

wow, piers was the best person in the entire competition. He was competitive and he didnt just beat the competition, he DESTROYED them . The facts prove he was 10 times better than everyone there. Sure, Trace was nice, but in business you cant be nice all the time. In the real world, somebody would walk all over him just like the backstreet boys did. I love how nobody mentions CAROL ALT. She did not deserve to be fired at all. I 100% agree with her statement saying that she deserved to be in the final two. she was absolutely amazing and is an excellent role model for all woman. She is gorgeous and smart, she has the whole package. So in my opinion, Trace didnt even deserve to be in the finals. The final two should have been carol alt and piers. That would have made a better finale. Thats just my opinion..

meghan, anywhere,, canada

Trump sold out. Granted Piers raised more money, but without the 3 ringers (bids of $100K) the auction was very close and Trace won in tickets sales. It was also politcal for trump, to NOT choose tPiers' charity would seem un-American. Trump looked to Trace in nearly every board room session for an honest low-down, and followed Traces responses. On every task, Trace was the one team members turned to to see what the corporate big-wigs wanted. He consistently came up with the winning ideas and slogans. He just never tooted his own horn about it.Yes, Piers was portrayed a the "evil" one, but he was just as sleezy as his tabloid history. The better person, the one with integirity who can lead, did not win.
Oh, And Trace has an amazing singing voice!

Sally, richmond,

Pierce deserved the win, I didn't know of him at the start, but his business sense made him the undisputed winner. This midwestern girl knows it should not be a popularity contest, the best person won. The evil edit and the brit vs usa was just stupid marketing and was easy to see through!

Julie, Cleveland, Oh

Piers was wonderful from start to finish.
All this behind the scenes bitching is staged to increase audience anyway.
He so outclassed all the others it was embarrassing.... that's why the other competitors and their supporters got defensive.
He certainly made The Donald look like an amateur.
Alongside the "Professional Christian" ( Steven Baldwin) he looks positively angelic.
Piers- when you're hot you're hot....

Eileen, Indiana, USA

I saw the show last night and it was brilliant. I haven't watched all of the episodes, but from what I've seen so far, I have to agree that Piers deserved to win. Corporate America is all about politics, and you have to be ruthless to survive! Nice guys don't usually make it up the corporate ladder. They have to make decisions, hard decisions, and usually not popular with everyone. I don't agree with it, and if it came down to which project manager I would work for, I'd rather work for Trace then Piers. But in the real world, that never happens.

Arlene, LA,

Thoroughly enjoyed the finale. Piers was in a class of his own. The Americans simply did not understand his humour. He personally raised more than all the other contestants combined and won 9 out of 11 tasks. I thought Trump was going to take the easy decision as he billed it as the evil Brit versus the good all-American. The only surprising thing was that after 12 weeks they only raised circa $1m....Sugar raises that on just one episode!!!

Andrew Pawley, Bath...on holiday in Whistler!, UK

Piers was the obvious winner from the beginning and deservedly so! I saw nothing in his actions or demeanor that was out of line!

Tim, devon, pa

i just love PIERS people may think he is evil but think about it people he is not american and he thought of the suffering combat soldiers GOD BLESS YOU..PIERS from canada

jacquie, princeton, canada

FANTASTIC JOB PIERS! That's all anyone can say :)

Rose P, Stevenage, UK

Remember folks; this was a game not real life! All of the moments on the show were manufactured. Piers clearly outplayed Trace. I also thought he was equally as engaging!

Gary, Las Vegas, Nv.

I thought Piers did an all around fantastic job.
He definitely deserved to win. He is a shrewd
business man and far surpassed any other
contestant in all aspects of the challenge.
Thankfully Mr. Trump did not buckle in and
choose Adkins. Though a man of integrity,
and quite a likeable individual,
Adkins came no where close to Piers
in the all around performance.

The goal of the 'Apprentice' is not to award
the victory to the most popular individual,
but to the best business man, irrespective
of his personality or likeability, and Mr. Trump
did exactly that.

Douglas Fireman, Niles, Illinois

Face it.  Piers was in a class all his own.  There really was no other competition of his level on this season's Apprentice, which was the only surprise for me.  I did not see him as "evil" at all,  but charming, personable and with a keen sense of humor and dry wit.  The clips used and comments made to the contrary were just for ratings and keeping interest high.  So, if anyone was suckered into the "good" vs. "evil" scam, you probably didn't enjoy the show.  This is a reality show, and the reality was that the contestants were not evenly matched. Had it not been for Piers, the show would have been extremely boring and not worth my time. 

Nancy, Columbia, S.C.

Mr. Morgan played the game better than anyone else. He proved himself to be masterful, classy and a keenly minded strategist. He delivered more than his share on the show and didn't get bogged down with the fluffy bits that people like Stevie B, Adkins, and whatever-her-name-is get stuck with. I'd rather have Mr. Morgan in my corner any day of the week! I agree with the suggestion that some spin-doctoring was done behind the scenes to cast Piers as 'evil', Piers was extraordinary and the network HAD to come up with ways to discredit him and keep things lively. End of the day, he won on his own merit hands down. I would have bid heavily at the auction just to be in the same room as him. Congratulations Piers!!

Brenda, Toronto, ON, CANADA

It has been quite interesting to read the opinions of my North American cousins, with regard to Mr Morgan. Frankly, as a retired soldier, his role in the publication of fake "torture" photographs, supposedly from Iraq, makes my flesh creep. Please keep him in the USA. Right thinking people here know him for the self aggrandising little weasel that he is.

Robby, Prestwick, Scotland

I think Piers lacks integrity, plain and simple. I have to wonder how he picked his charity. How many times has he visited injured soldiers? He had to have a sheet of paper to read their names off, and it seemed that they didn't even know who he was. It was clear he had no personal connection to the charity he was "representing", and just used it to further his own selfish desires. I am glad he raised so much money for our wounded, but the way it was done was disrespectful and didn't honor them.

As far as Mr. Trump? Bad choice bubba... You chose someone who could care less about the people around him. What kind of leader is that?

Michael S, Columbia, MO

Piers and Trace did there job. But what i dont understand is how in the hell did Piers had the ability to mesmerize the Donald. Piers should take over the Apprentice. Donald "Your Fired"!!!!!!!!! A, Bluefield, Virginia

Anna, Bluefield, Virginia

People can't resist watching characters like Piers on television. That's because it is always more fun to play the villain. We all cannot, so we settle for just watching them excite us on tv. Coral Alt probably should have been matched up against him in the finale, not Trace. Nevertheless, The Donald probably knew a Good v. Evil match up would be a better sell, thus; adding a substantial ratings boost to the show. Piers did all the things that many - not all - people who are ambitious and have a drive to succeed at no cost would do. The only difference is that we got to see him in front of the camera while engaging in these "evil" deeds. Piers is awesome and I hope I get to watch him on television again in the near future.

Felipe , Jersey City , NJ

I would like to express my view about Piers Morgan becoming the celebritey apprentice. I was so upset with Mr. Trump's decision I had trouble sleeping.
Mr. Morgan is a shoddy, arrogant, despiteful man. His rudeness and lack of respect for his fellow teamates was abominable.
As one of the other comments stated, Trace Adkins was a breath of fresh air. He gave people hope that there was still some decency left in this country. Well, once again, you proved that "money" is the bottom line regardless of what type of people you are dealing with. We once again showed our children that money is all that matters in this country..
All I can say is that I have two sons out in the business world and I hope and I pray that they never have to become a Piers Morgan to succeed.

Lynn Schwartz, St. Louis, MO.

Piers was outstanding. They definitely edited the show to have the 'good v.s. evil' touch. Omarosa is a far worse individual than Piers. At least you know what your getting at face value with Piers. Give the guy a break. He busted his balls for charity. Show business AND the corporate world are full of sharks and kudos to Piers...He just bites them before they even get a chance to show their teeth. Damn straight that people would take advantage of others in this world. He just doesn't allow it to happen and gets the job done. People just like to sh@# on him to find company with each other and make themselves feel better for not having acheived what he has been able to get done! CONGRATS PIERS!!!

Canada, Toronto, Canada

Piers was amazing. When Omarosa went on an attack about his family no one stood up for him. Steven Baldwin brought up his religion and opened the door for criticism. Obviously they edited to make him seem bad. He would not have a roledex like that if he were not an upstanding guy. Trace Adkins should get off his high horse.
Sheila Trenton,On Canada

Sheila, Trenton, Ontario, Canada

Piers played the rules of the game and won handily. I also think he is extremely charming. If liking Piers Morgan is wrong, then I don't want to be right.

Kristin, Chambersburg, USA

Donald gave us the Best Choice without a doubt! Donald being the business man could not have chosen Trace he did Not do the job that Piers did. Nice man, but did not have that business savvy. I loved Piers energy, honesty and directness that's why he won. This was not a popularity contest it was all business. Now all Donald needs to do to get his credibility back is put Omarosa on a slow boat to China so we don't ever see that face again!! She was a disgrace to the show. Piers you simply outsmarted all of those characters. Cheers to you Piers!! Good Job!!

Sally Corogenes, Mission Viejo, CA

This is this first year that I've watched the Apprentice. The only reason was for watching Piers. The usuage of "celebrity" I guess and opinion, because Omorosa, is not, nor is Nelly. Piers was given some very wrong strong acusations, sounds like a lot of sour grapes on a lot of the celbrities....what they don't have rich friends? How about Tim McGraw, Faith Hill, Kenny Chesney......Stephen Baldwin, Danny Devito....the guys from the Sapranos....the Kiss band.....this list goes on....and on.....he was the only one there to raise money for his charity......face it....he was the best at raising money, and had tons of ideas......it would have been wrong of Trump to give it to anyone else....And Trump is and will always be....whats best for him.....How do you think he got where he is without stepping on some toes.....

Susan`, Huntersville, NC

I had been watching a few missed shows on the internet. I missed only a couple shows lately. I was disgusted to hear on the radio that Adkins and Piers was the two finalist. I thought Piers should have been booted off long ago. Just like when Omorosa was on to long before she recieved the firing. Piers should have went long ago too. I can think of a few more celebritites who should have been in the final two, instead of Piers. Very disappointing to hear that he is the winner now. Just goes to show how rudeness and distaste wins in todays society more then kindness and understanding. To all the other celebrities, one of you should have been the Winner. Not Piers! Neither Omarosa.

t, Bedford, PA

Whether you liked or disliked the winner in last night's show, I think it a bit "egotistical" of Trump to think that Trace Adkins owed him anything for his number one hit "You're Gonna Miss This." Trace Adkins was a super Country star before The Apprentice and he'll continue to be long after the discussion blogs have closed. Get real Trump - this was your most popular show ever because you had one of the most popular (and dare I say sexiest) Country musicians today. Everyone else on the panel was a "former" this and "former" that - not Trace – he’s a current #1 County superstar. I would not have watched the show it Trace was not in it – no one else appealed to me.

Donna, Canton, Georgia

Piers was the only fresh character in the show worth time watching.
What was really annoying was that all contestants, the Donlad and crew have ganged up on Piers accusing him of lacking tact and being ruthless, while they were guilty of the same. It was ok to call him names and attack his family, but it wasn’t acceptable when he defended himself shrewdly. Piers is a very intelligent man with a great sense of humor. I loved his impeccable oratorical skill.
Great job Piers!

*Did I mention that Trace was ok until I heard his singing? My goodness, the man is impotent!

Lina, Cary, NC

I really enjoyed watching the Celebrity Apprentice, especially because of Piers. Piers did what he had to do to make the most money for his charity. The soldiers fight tough for us and he had to fight tough for them. I sympathize with Trace Adkins and wanting to do the best for his charity, and he did well, but "The Donald" could do nothing else but award Piers the Celeb Apprentice title. I took no offense at anything he did, so he was a bit cocky, everything he said was absolutely correct, and as for his rolodex, hey, you are who you are, do you think Donald Trump would say he couldn't use some of his resources because a competitor didn't have the same advantage, I think not. Go Piers, I especially liked your comment about the Back Street Boys, they wouldn't have backed out of a charity event (bad publicity) and you bet they wanted to promote there CD on air also. People have to understand the British dry humor, it takes a charitable man with passion to achieve what Piers did.

Sharon Galleher, Jefferson , Maryland

Give the guy his due - he won the game and it wasn't even close. As for his lack of tact and diplomacy, it was refreshing for a change. Like Trump, he was aggressive and somewhat ruthless, but fair and rule abiding. And his charity benefited immensely!

Eric, Flemington, NJ

Congratulations, Piers! We were routing for him all the way. He did what he needed to do to raise all that money. No one worked harder that he did. Why was it that no one noticed how little the other players did? Omarosa please do the American public a favor and go home to your life and stay off the TV. You are an arrogant nobody who did nothing on the show but make people dislike you. You are NOT a celebrity! Enough said. Trace you are a noble competitor but the RIGHT person won.

Working Girl, Simi Valley, CA

The Apprentice is the one willing to take the risks and handle the path to success. Good choice Mr. Trump. Congratulations Piers! You were up against more than most could handle. Played a great game, the best of luck to you!!

Karen Franzen, Davis, USA/Illinois

My son is an Army soldier in Ok. I was honored that Piers picked that organization as his charity.

How can anyone find fault in a man who fought his heart out for a cause so grand? If it was your son or daughter, you would be rooting for him, too.

Most of the time Piers was joking around. The American public didn't catch it. I am not sure why I did, but I actually grew to love the guy. Trace was nice, and so was Carol Alt. I was surprised that Trace was put up against Piers because he really hadn't performed that well other than being a likeable guy.

Everyone keeps saying Piers wasn't a true celebrity, then they bash him for having such a deep rolodex to other stars. Is that not proof that the guy IS a celebrity?

After all, he is part of the number one show in America during the summer, "America's Got Talent".

I still can't stand Omarosa, I call her o-whatever-her-name is.
Deep down, Gene Simmons was the best, but he was TOO MUCH of a celebrity to stay on board!

Sharon Third Smith, Talladega, AL

I would not be terribly surprised if The Donald was looking at expanding his real estate fortune to Europe. He now has someone with the contacts that can help him.

Smart Thinking Trump!

Joe Petersen, Chandler, az

Piers deserved to win, likeable or not. Besides, what is so likeable about Trace? So he is a mild-manned guy, so what? This seems to be typical American vs Brit. Piers had a wicked sense of humour that the American audience just couldn't understand - it flew just over their heads, like always. And he disliked Omarosa - who on this Earth will consider her worth their time and money? Trace had no personality, relied only his "celebrity" and just did not bring in the results. Donald, this time, we agree with you.

Carmen, Burnaby, B.C.,

I work in the Legal field and all I have to say is if anyone goes into business with Morgans attidude and tactics....I'd find someway to put him behind bars. He is a mean individual...yeah...he won the challenges but at what cost to others....Atkins is a true business person and I would stand behind him for any cause. The way he treats people is with respect and honor not ruthless like Morgan.....Mr. Trump you made a HUGE mistake

D.S., Salem, Oregon

I watch the show and also know that the boards were full of support for Piers. If being blunt and honest offended the american sensibilities - too bad - get over yourselves!
It was marketed as the Brit against the all american cowboy - Brits v USA.....they issued the challenge - and it was answered.
Good for Piers, I know a lot of americans admired his style !

Mand, Spokane,

Piers is just flat out the sharpest and has the most business acumen. The other celebrities just didn't have the same business talent. And if it weren't for that idiot Omorosa prodding him, he'd have skated through without the 'evil' branding. Oh and Baldwin's Holyier than thou attitude!

Kurt, Washington, , District of Columbia

Although many wished otherwise, the winner was obvious and I am happy to see that the "goal posts" were not changed at the last moment to award the winner as "the nice deep-voiced sweetheart". Donald Trump was true to the game and went with the person who won the most challenges and money...he really had no choice. I think Piers got a bad rap for exposing Steven Baldwin when on his frequent morality squad rantings - which a guy like Piers is not going to go let go unchallenged...like most people do. Piers is a "shoot 'em between the eyes" kinda guy - which makes most people squirm. Also, although Trace is a great guy, he was not the winner but the others probably voted for him because he is American as well as a great person...and I can understand that. It was a good season, but like "V" above, I will be watching something else next year. Wishing all a great day!
Carol from Toronto

Carol McNeill, Toronto , Canada

I do not see why so many comments here latch on to the "evil" label. Morgan was no more rude than The Donald (who says to female celebrities after firing them "Now get the hell out of here!!"--would you put up with that if you were there??) or that putrid Omarosa (whose manners are deplorable, and who blew the one chance to say something intelligent in the finale).

Morgan only raised his voice in defense. The only reason he was cast as "evil" by Trump is to make sure tons of viewers tune in, take sides, spend money on the text messaging in the break, and be exposed to the advertising of Ivanka's business.
How can so many of you miss that??

Trace is a good guy, but Morgan is brilliant, well-spoken, passionate, and always thinks ahead. Excellent job! I only watched the show because of him. I am glad Trump eventually chose him, it was the right thing to do.

CA, Boston,

I like Piers!

Anita, Acton, MA

Don't hate the player, hate the game. Piers respectfully and skillfully smacked his opponents handily and the chumps can't handle the aftermath. I gleefully watched as he read Ms. 1, Omarosa and she in turn revealed her lower-than-scum existence verbally with such vulgarity. Piers was absolutely confident and adeptly focused with an intent and purpose to win for his charity; and along the way, he tactfully and easily minced and shredded his competitors. He announced he’d be victorious beforehand and I loved and enjoyed every minute he proved it. Don't believe the hype, he has American fans celebrating his victory. He won fair because he’s viciously astute with a keen business acumen and comparable associates that put the other highballers to shame. A proper Brit, polite and courteous who threw down with the big dogs and left the pack barking in his dust.

Washington, DC Fans

Daphne, Washington, US/DC

I thought Piers deserved the title. I love Trace Adkins and think he is a very honorable person who fought for a very good cause. The bottom line, however, is that Piers is an excellent business man, he won the most challenges, and his talent spoke for itself. As far as Omorosa is concerned and Piers' remarks toward her.........GOOD FOR HIM! It's about time someone told that arrogant witch what I am sure many people feel about her!

Jill, Indiana, PA

I was very disappointed in Mr. Trump awarding Morgan for being so rude and ugly throughout the entire show. Adkins should have been the one to have won this. It clearly was a disadvantage for him(Adkins) to call in favors for the high bidding at the auction. I probably will not return to watch The Apprentice again.

Gail, Tobaccoville, NC

Donald Trump is a puppet. He does not have the ability to make any decision on his own. I'm happy though that last night he made the RIGHT one.... Piers played the game the best. He was the only reason I watched the show. He made me laugh and kept me interested in to what tactics he'd use next. Way to go Piers. You raised the most money for your charity and did whatever it took to achieve that common goal. Kudos to you...

N.K - Toronto, Canada

NK, toronto, canada

I love the show! I am gald that Piers won especially over Omarosa! Congrats, Piers

Ivette, miami, fl

Piers made Celebrity Apprentice exciting to watch. He is extemely witty and intelligent. I would certainly want to be his friend and not an enemy like Omorosa. He must have many friends with all his contacts and seems like a very nice person. Way to go Piers!

HB, chicago, Illinois

In the beginning, The Apprentice was about leadership. During this first season of The Celebrity Apprentice, leadership has been shelved in favor of the almighty dollar. Trace Adkins demonstrated key leadership characteristics, especially the ability to motivate diverse individuals to collaborate and cooperate. Piers Morgan was focused and energetic, virtually a one-man show; however, he failed miserably to realize the strengths of the team. In the end, Donald Trump selected the highest money-maker, not the most effective leader. I would welcome the opportunity to work for Trace Adkins. For what it's worth, he's my Apprentice.

Kate, Fredericksburg, VA

I thought Piers Morgan did a good job. It was business and he stayed focus to what he was there for. There were times that I felt Stephen Baldwin was sneaky, and Trace Adkins could be nasty , but no one seemed to notice that. Piers was honest and what you see is what you get, I'm not so sure the others can say that. I am glad he won. He deserved it!

Jo, Nags Head, North Carolina

Piers is a bore, a jerk, classless and rude. I don't care if he brought in more money, I would NEVER work with him, donate money on his behalf, or watch a show with him on it. The ONLY thing he did right was pick a deserving charity, and that was probably even calculated. And he WAS mean and sneaky. Get them drunk so they'll spend money they didn't want to?

On the other hand, Trace Atkins proved himself to be an honorable, reputable, honest man. Someone more people should emulate. Someone anyone could work with and still feel good about themselves.

Donald Trump got it wrong.

Vicki, Plainfield, IL

BRAVO Piers, I am very pleased to see such a genuine person who is willing to tell it as it is without embellishment. What a breath of fresh air to see blunt honesty when the majority of people would rather listen to white lies rather than the truth.
You simply were the best player and outsmarted your competition. You definitely raised more money for a well chosen charity than anyone ever expected.
Again mille KUDOS to Morgan on his well deserved win.
Hubert Bouver - Westminster, MD

Hubert Bouver, Westminster, MD

Piers is exactly what is wrong with corporations today - cut throat attacks on the employees that do their dirty work. Nice words and encouragement to do a good job have vanished. It's all about the money and being the big man even if your not 6'6" tall, good looking and the nice guy. Thank Heavens, Trace refused to drop to Trump's and Piers level. Thanks, Trace you have show the country what your parents gave you that no amount of money and fame can buy - you are a southern genetleman and know how to treat the little man. Serepta should be proud!

M.J. Pruitt, North Little Rock, USA, AR

A couple of weeks ago I was channel surfing and landed on this show - I got HOOKED on the show because of Piers (I had no idea who or what he was beforehand). His passion, energy and obvious intelligence impressed me. WTG Piers!

And the way he handled the meaningless Omarosa was pure gold.

MK, FL,

Piers did a great job!!

He called the right people and wasn't afriad to ask for money. That's what it takes. He has a great business mind, and knows how to work it.

Who says he's evil?! He says it the way it is. Omorosa is the evil one. She brought his personal life into the picture and that was just wrong. You don't bring up personal things in busines - business is business.

Great job Piers!!! We Canadians love you!!

Tammy P, Surrey, BC

Trace was sincere and genuine and did a great job of representing his charity. Piers is straightforward and while some took offense to that, he got the job done. He's not PC and he's not soft but sometimes that's what's needed. I am especially happy because of the charity he chose...these troops need someone boisterous to get their message out there.

V. Rose, Windsor, Canada

Piers did an amazing job and I love his tactics. Its a game and he play it well and used you when he had to. So what if the man knows people in high places, is not what you know but who you know. Big Piers and come again, you have lots of fans here....................................hell I wish I knew Mr. Trump, so he could give me a receptionist job.

Jayejaye, Toronto, Canada

Admittedly Piers did not win friends, but I had no problem with his performance on the show--he wasn't there to win friends. I liked the fact that he was playing for the Fallen Heroes fund, and I felt that he simply knew better what he was doing than the others. As for his rolodex, for crying out loud--that's something you build over years of experience and work. If the other celebrities couldn't bring out their friends and associates to help in their tasks, that's THEIR fault, not Piers'.

lin collette, Pawtucket, RI USA

I 've watched The Apprentice every season and wasn't sure I would enjoy the Celebrity spin! I did enjoy most of the show except for Omorosa (hated her the first time and don't understand the reason for her return). I understand why Morgan won....he did raise the most money, but at what cost. I should have realized that Trump would pick an arrogant apprentice to go along with his arrogant personality but Trump's standards are usally higher! It is no wonder that professionals are leaving the Northeast in droves.....Rudeness, arrogance and greed have shown that young professionals want a change and they are going after it...Trace was such a breath of fresh air and would have been such a moral boost to most Americans who are fed up with the Corporate world. I want to applaud Ivanka for being such a professional and classy young woman. She is a role model for women in the working world. Thanks for a great season, but this professional woman will be tuning in to something else next year

V, Greenville, NC

To those that proclaim that Piers shouldn't have been on the show because he is not a celebrity, I say since when is Omorossa a celebrity??? Morgan raised alot of money for our troops, something that our own citizens wouldn't do!! I say we should all be thankful for him even thinking of our troops and raising that kind of money for their care!!!

Caren, towson, md

Piers was absolutely brilliant and hysterically funny. When did we Americans lose our sense of humor? The only problem was that Piers was so amazingly quick that the other contestants couldn't keep up with his volley and he made them look like idiots every. single. time. Should he apologize for being brilliant - damn that!
Piers - have your people call my people. I'd love to take you on!

Mary Jones, Birmingham, Michigan

Get over yourselves, He won fair and square, Donald Trump is no Prince either in the personality dept.
Piers had me watching the whole series. Without him it would have been boring.
Well done Piers.

Phil Dowling, Jupiter, FL / USA

Congratulations Piers for a job well done!!! Although there is talk about 'hatred' or ruthlessness - that's what the game is about! Piers' way is effective and when all is said and done, he acknowledges and even apologizes for any ill feelings. I think he has a true 'charm' about him. People who are 'soft' should not be in business.

jean, Nashua, NH

Piers deserved to win. Anyone who is alive today knows from experience that life is not fair. You learn this in school when you are 8-10 years old. So if you want to win, you have to be PASSIONATE and try your VERY HARDEST. Piers did NOT do anything immoral or wrong. Trace should have tried harder. Why did Trace not try to call up Paris Hilton, or Brittany Spears or other American celebritites? He simply relied only on his country music stars. Trace travels in a private plane. He is not stupid. He simply did not have good business skills.

About the Daily Mirror - most probably the photos were true. Nobody wants to hear the truth. Candy coated lies is what diplomacy is all about, sadly.

Sue, New York, new York

YES, you go Piers, the right man won for the right cause.

Business is ruthless. From some of the other apprentice shows, especially Omarosa, Piers is mild. (WHY was she invited back, she is CERTAINLY no celebrity)?

GREAT JOB Piers!!!!!


PS, Trace is not that great of a singer anyway.

cmm martin, Columbus, Ohio

piers should have won, because he's done the best job. Trace is a good man and has done well, but Piers did the best job. It's not a popularity contest, like Piers has said time and time again. That's what the game was all about, and all this bashing Piers is giving me a headache. He's not perfect, none of us are in this world, but he's a smart, intelligent man, he knew what he was doing and how he was doing it, and he raised a lot of money for his charity. But he does not get any recognition for that. He was not in this to be, like, oh so popular, he was in it to win it. And he did.

D.F., Philadelphia, PA

I thought Peers did an amazing job. He raised the most money by far, worked the hardest, out smarted the others, tactically the best. I think the 'evil' tag was unjust, he used his resources well and told things how they are.

John Thompson, Toronto, Canada

I agree that Morgan deserved to win Celebrity Apprentice simply because of the one shot tasks on the show. If the show had a recurring theme with the same clients, Adkins would have won. In any business where there are repeat clients and the same team, Morgan would have failed miserably as that takes team building and developing strong relationships in which Morgan could never succeed, but Adkins would flourish.

Pamela, Miilwaukee, WI

Piers won -= that's it - stop the crying - it was about raising money and he did it...it wasn't a personality contest - grow up

Rose Marie, Rutherford, NJ

I have to disagree with the majority. Piers earned his win! Business is business and it's not personal. Piers is brilliant and what I consider brutally honest. He simply says it how it is and I respect his honesty in that regard. I have to say that I admire his passion for his charity and his work and everyone could learn a little from him. Mr. Trump did well. Although I do respect and admire Trace I just don't think he has the cut throat attitude that is a must in the business industry. He's just too kind and not a true business man. Under the circumstances with that horrible Omarosa I have to say that Piers did very well keeping his cool as had it been me that was under attack by that awful woman I'd have probably ended up with assault charges! - And I'm a professional in the Oil & Gas industry and deal with pressure on a daily basis. I'm very pleased with the results, way to go Mr. Morgan.

Nancy LaLande, Calgary, Alberta, Canada

Sounds like the yanks need to get over themselves again, Piers will have been doing whatever he thinks makes for good entertainment.

...and of course will have been trying hard to win!

Nice one Piers.

David, Bicester, Oxon

My personal opinion is that I get so tired of seeing the "BAD" guy win everything. Trace would have been a much better person to win that title. But also, seeing what kind of person Donald Trump is, I knew that Piers was going to win the game. My friends and I will not be watching the show anymore simply because, just like most of the "reality" shows, the person that lies and cheats is the one that always wins. I would not want my children to think this is the only way to get ahead.

cjd

Carol Daniels, Baltimore, Md

I think Mr Trump has made a serious error in awarding Piers as the winner. It shows what is wrong in America today, from business to Politics, win at any cost. I am disapointed I felt Piers went over the line and Mr Trump rewarded him for that. I think Mr Trump showed a lack of class, in fact as the Trump family goes I think his daughter showed what a classy young women she is.

Al,Arlington,MA

Al Rizzo, Arlington, Massachusetts

I loved Piers Morgan. He was tough, efficient, and got the job done. He was working for a charity and did a great job. Don't buy into the media spin. Many Americans think he is great

Karen, Dallas, TX

I think Piers Morgan is anything but evil. He is in fact a person who is very direct and truthful, if you want it candy coated don't inquire of Piers. People get indignant if you give them the truth, they want to be told fairytales. If anyone would be cast as evil it would be Donald Trump for letting that trashy Amarosa say the horrible things she said to Piers and not do anything but encourage it---Shame on Trump that may limit the number of celebrities that line up for his show the next time. Sorry Donald your spin and hype about good versus evil didn't cut it with me, I doubt that I would waste the time to watch your show again. You all should be as honest and direct as Piers, for all his faults he sure did a bang up job raising money for charity. As far as Trace Adkins and who were those stars he had there?? Like the country western song says "That Don't Impress Me Much." The right person won.

C. Kuhlmann, Madison Heights, MI, USA

This was the best apprentice so far. I've watched all of them.
Love Trace and am glad he won some money for his charity but Piers played it best. He was right. He did win the most. If he was playing for himself, I would have hated his tactics, but he was playing for a very worthwhile charity and he played to win for them. I think he was made to look like the bad guy but his heart is in the right place. Both of these guys are hilarious. I haven't laughed this hard in a long time. Great television. I hope you have another Celebrity match.

Sally Grabowski, Royal Oak,

I think that Donald Trump had a chance to make a statement to America that money is not everthing. He chose a ruthless evil Brittish man over a decent heartwarming American that had Values and morals. Adkins played the game with integrity and honor and he can walk away proud! Morgan did not truly care about his charity all he wanted was to win at ANY cost. I think Donald Trump made a horrible choice. Even thought the show IS about money you do not have to step on everyone to get to the top! Adkins is the true heart of what America wants to be but too many people believe we have to be evil to get there and that is very disheartening.

Tina, Star, Id

Morgan IS evil. He proved once again that manipulators and conivers get ahead in this world and the quiet, non agressive person loses.
Trump, with the money YOU made off that show and all the money YOU have in your pockets, YOU could have offered to give the same amount that you gave to morgan to Trace.
Im never watching this show again. What Gene Simmons said about Trace was absolutely correct and the truth. What America needs more of is Men like TRACE AITKENS... what we DONT need are scumbags like MORGAN.. Go back to the UK Morgan where you might be loved because you are hated here!

Trace Hanson, Calgary, Albertam Cabada

Typical. We finally have a nice guy that can do the job, but who do they pick, a non-American. Why is our country in the trouble we are in? Hummmm... I wonder.

Trace, don't worry, you are a much better man and will go much farther than this STUPID show. I don't want it, just got a bit interested from watching Regis and Kelly yesterday morning, so decided to tune in to see if Trump did the right thing, but as usual, our non-moral Hollywood types did what they usually do. Won't watch again.

Lee, El Paso, Texas

Piers Morgan conviction for a noble cause was earned. Anyone who is in any line of business knows there is always someone who has to be ruthless at the top in order for subordinants to diplomatically represent any cause.

We wouldn't have opportunities for "reality shows", charity events, available cash flow, "celebrity", if it weren't for OUR TRUE HEROES, the people who put their life and limbs on the line to protect us so we can lead out self-absorbed frivolous lives.

If people looked beyond the businessman, you can see Piers in a genuienly compassionate caring individual, as well as Travis. Piers is a sensitive family man and has a good heart.

I would be honored to work for and shake the hand of Piers Morgan.

Donna M. Busse, Mount Prospect, IL

We can all agree that Piers raised more money, that's a given. But as a project manager he was abusive, cruel and just plain rude to his team and his customers (ie. lady that wanted to buy a hot dog for $4) and that will not make him successful. Trace was a gentleman at all times. He did his share of all the work and treated everyone with respect. He also raised a respectable amount of money. He was the complete package in everyone's eyes, even the other players. You would have thought that if Trump truly respected all of the other players as he said he did, that he would value their opinion. Apparently Trump is not the kind of person I thought he was. Trace should have won.

Judy Degutis, Woodstock, IL

Hey, What do you mean that he failed to win over viewers? I absolutely love the guy. He's great!!. My kind of guy. Love you, Piers. Keep it up.

He performed the best. He won the challenges. That's what he was supposed to do and hat's bottom line.

Please don't be offended by my age, tho. I'm 76 and I say , keep on keepin' on. You can insult me and if you want, but I don't take insults seriously. Some of my best friends do it and we still care deeply for each other.

Dolores Gilmore from Tn.

Dolores Gilmore, Gruetli-Laager , Tn.

People are nuts getting upset over who won. It's a reality show starring Trump! At least Morgan raised a lot of money for a good charity!

terri, pt pleasant, nj

I absolutely loved the Apprentice this year ... it was much more interesting than having "ordinary" people on it. With each episode I was rooting for Trace to win and felt he had a good chance. He is by far the better person, the more deserving and one who put his heart and soul into the show. It is evident that his family comes before everything in his life. How sad that he wasn't chosen. But, in the eyes of most of the viewers, I am sure, he was the TRUE winner exemplifying what a good person he is, how much he did everything as a true gentleman. I think Mr. Trump should have offered him an amount of money for his charity as well. He worked hard, the charity needs it. I have been a fan of Trace for a long time -- I am even a bigger one now!

Carole Higgins, Latrobe, PA

I was very disappointed with the winner. Due to all the corporate scandals, false reporting of financial statements, I looked at this season of the Apprentice as a time that would show what is important to make a success in the business world. All I learned was that you can mislead people (I use the example of Simon bidding $100,000 for the shopping spree due to Piers implying that the other bidder was going to go higher, when in fact looking at him, he was no longer in) of course Simon couldn't see this. I thought Piers tactics were dishonest, and I for one thought Trace's values were much more what I would like to see in the corporate world. I think Donald made a mistake. Gene, were summed it up very well.

Natalie, Bellevue, WA

If I wanted a winning guy on my side, Trace Adkins would be that man. He would get the job done, and everyone who he touched in the process would walk away feeling good about themselves. P.S. My dad was President and CEO of a very successful shoe company and didn't give away his values to get ahead. Kudos to you Trace. You reflect the majority of Americans.

I suppose a guy who publishes "fake" pictures of a war that has taken many American's lives, and then is chosen by a man of similar characteristics to win at business, it says a lot about those two men only. No character. I wonder why Piers chose the charity he did. Feeling a bit guilty about past mistakes.

Donald and Piers it's not about how much you win, its how you run the race. Enjoy it.

jr, my town,

I am devastated. Trace is hot. The fact only 6,000 was paid for a date with hime shows just how rigged this show is. I love Trace. I had not watched this show since second season but Trace brought me back. Big big mistake Trump. This is "one hot mama" that thinks you missed the mark.

Jennifer, Tacoma, WA

I grew up wanting to be a businesswoman, but soon learned that I could not do the job well because I am not rude, pretentious, dishonest or cut-throat. In order to make the amount of money that these celebrities wanted to earn, it is just a given that people were going to be used, abused and misled. I mean, haven't you seen "Boiler Room"? Movies are always portraying businesspeople as being rude, crude and evil. The "Celebrity Apprentice" just made this idea a reality! These types of businesspeople are not just in the movies; and it when it comes down to good vs. evil in the business world, evil will always prevail. If people were naive enough to think that being good and honest are virtues you can use to get ahead in this industry, Trump busted their bubble!!

Mary Beth , Mayfield,

Last night...Celebrity Apprentice showed our society that it doesn't matter how you win, only that you win. Trace Adkins won in more ways than this show ever offered. He brought money in for his charity and did it in a way that honored them. I will encourage my family and friends to support causes and even TV 'game shows'' that model the type of gracious giving and love. I feel sorry for him (Piers) cause in the end, even with all of the money and wealthy people he knows and can manipulate, he's not a person that I think anyone with integrity would want on their rolodex. I thought Simon's comment at the auction even showed that even he wanted it known that he was giving because of the charity, NOT because of Piers. That sort of says it, doesn't it? People with or without a lot of money eventually learn who are those that care beyond the pocketbook and will eventually get tired of being called upon, even for a good cause

Paula, Rochester, MN

Piers was fantastic and deserved to win. He's a brilliant businessman.

PB, Wexford, PA

I thought Pierce was brilliant. He was hard core! He wanted to kill the competition & win and that's what he did. You have to be smart and aggressive, and that's what he was. He was not mean or sneaky, he was a business man. You have to be aggressive to survive the business world. If not, you're business will crumble. Go PIERCE!

kerri, attleboro,