Adam Sherwin, Media Correspondent
Enter our Snapshots of Summer photography competition

Viewers complained of dizziness and nausea as a £550,000 rebrand of the BBC’s news operation, featuring a swirling red globe, was broadcast for the first time.
BBC presenters struggled to keep pace with a day of upheaval as the News 24 channel was rebranded BBC News in an attempt to bring “coherence” to the sprawling operation.
Declan Curry, a business news presenter, promised to “put a pound in the swearbox” after mistakenly telling viewers they were watching News 24, before correcting himself.
Viewers were most exercised by the design changes to the BBC newsroom and the flashy new graphics. Unhappy bloggers compared the changes to the 2012 London Olympic Games logo, which attracted widespread derision.
The branding agency Lambie-Nairn axed the previous dark BBC titles to create “brighter and clearer” red and white graphics, which would be “clearer about the BBC’s place in the world”.
Peter Horrocks, the head of the BBC’s multimedia news operation, invited viewers’ comments on his blog. He described the changes as “an evolution, to enable audiences to recognise BBC News whenever and wherever they receive it”.
The response echoed the outcry when the BBC overhauled its weather map three years ago. One viewer complained that the new swirling globe induced dizziness. Others found the motion “nauseating” and said that it could prompt epileptic fits.
BBC bulletins will now share a single studio, and one viewer complained that the presenters were consigned to a “super-drab news cupboard”.
Some praised the changes for giving BBC news a “clear, fresh, distinctive” identity, but many asked why the costly rebrand was necessary.
Mr Horrocks said that the changes had been agreed after viewer surveys. “We asked the audience what key things they associate with us,” he wrote on his blog. The characteristics that emerged were the phrase “BBC News”, the globe, the colour red and the “clarity and accuracy” of BBC news services.
The new design was intended to be “clear, unfussy, direct, straightforward and fresh”, Mr Horrocks wrote. The News 24 name had been killed after a decade “to emphasise the identity of BBC News”.
There is hope for those who find the changes too unsettling. The BBC tweaked its weather forecast and the redesign of its website last month after critical responses. Mr Horrocks promised to listen to feedback and changes to the new BBC News might follow.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the collective power of smart thinking. Submit a solution and be in with a chance to win a Flip MinoHD Camcorder
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
42,945
2008
71,450
Car Insurance
Not Specified
MI6
UK-based
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Save up to £1,000 per couple with Elite Vacations at the five-star Constance Lemuria Resort
and do the British Isles this Summer.
Save up to 60% with Oxford Hotels and Inns
Try our inspiring luxury holidays to the Indian Subcontinent and South East Asia.
Great offers available
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
To: Plato, design is one of the hardest professional practices to "get right". Your uneducated derision of the industry explicitly frames your lack of any understanding of the importance of aesthetics in business.
As the former head of IBM once said:
"Good design is good business."
Andrei, Manila,
I wonder if the BBC will ever tell us the breakdown of cost of, for instance, Radios Three or Four. I suspect that, in the case of Radio Three it probably works out at several thousand pounds per listener.
C.Wood, Camberley, UK
clearly designers are overpaid but so many people are in this country while the real hard work is done by underpaid public servants.
What is most annoying to me is too much Rumpty tumpty background 'music' while info I dont need is flashed repeatedly
also too much world weather and time wasting
plato, ely, uk
The BBC is out of control.
It has too much money.
Parliament is frightened rigid that any attempt to control this monster will lead to the ritual crucifixion on prime time news of any politicians implicated.
Albert Judd, Paris,
Another £550,000 for the licence payer to fund..on top of gross salaries for so called celebs.
The licence fee should be scrapped ... its a regressive tax...the low paid have to pay the same as a multimillionaires and the like. I never see this subject on BBC news though.
anna, camberley,
Why are the BBC wasting license payers money on this unecessary rubbish, just to keep a bunch of overpaid graphics designers in work?
Generally the presentation of the news has got worse over the years: too many so-called "analysts" brought in to the studio and a dumbing down of the content
Matt, Wiltshire,
The complaints are short-term, impatient nonsense. People said the same about the new BBC weather map when it was launched, but now it's recognized to be excellent.
Benjamin, London,
Is it still the old left-wing slanted bias, to a thumping disco beat ?
Phil Batten, Christchurcg, UK
I entirely agree particularly with the hearing destroyer of sound. If you turn the sound to a reasonable level one cannot hear the news!
M. Cawdery, Portadown, Co. UK, EU.
It works out at a cost of £1 for everyone with a BBC TV Licence. Now what commercial company would waste money in this manner!
John, Salford, England
At my 4 year old daughter's school all the kids and Dads had a preview on the assembly hall telly of these new graphics about 3 weeks ago-the designer is a Dad at our school. Although slightly bored, none of the kids or adults showed any signs of fainting and once it was over the kids jumped up and had a good run around.
Markus Holler, TUNBRIDGE WELLS, KENT
BBC is very poor at presentation. It inserts loooong winded and silly adverts for its programmes between other programmes, which more often than not act as warnings not to watch than encouragement. It wobbles that stupid weather map all over the screen so you can't see what's going on where (Sky's weather is so much better). All this because it has so much free money that it can afford the waste. The new designs are yet another argument against the licance fee
John Ledbury, Brighton, England
I love the fact that Lambie-Nairn can charge 550,000 quid to
create âbrighter and clearerâ red and white graphics, which would be âclearer about the BBCâs place in the worldâ.
What does that actually mean?
They also charged a fortune for moving the BBC logo from being slightly slanted to having the 3 letters stand straight up.
It seems that Martin Lambie-Nairn can do no wrong.
Paddy, Dubai, UAE
I find it amusing that people associate the colour red with BBC news.
Same colour as the labour party, no?
So it certainly suits their propoganda machine.
Pete W, Bristol, UK
Flashy graphics and incessant music are quite unnecessary - as is the cliche of showing some person walking towards the camera before giving a quote or opinion in close-up. For all the far-flung "correspondents" much of the actual news content looks as though it was determined at a morning meeting reviewing what the newspapers were saying. - i.e. following others, not breaking ground. Frankly not good enough. Who's the editor these days ?
F J Cadman, York, UK
I am deeply distressed that the new design may cause epileptoids to have a fit.
I am always deeply distressed when tiny minority interest groups aren't pandered to.
Take me, for example, I think the graphics should be lighter as I once dropped a TV on my foot, and that left me deeply distressed.
Did I say I was deeply distressed?
Toodle-pip!
Ian, Cheshire,
I reckon both the graphic design and sound design on News 24 peaked around 2003, when both managed to be classy and coherent, and since then it's been a slow decline.
But such a decline is both inevitable in a large organisation and easy to ignore, unless you're out looking for something to get offended about.
What gets my goat is that every half hour or so we get that trail with their narcissistic new business editor bragging about how you can "own" news (you can't Robert, it just exists) and use it to bring down a bank and bring misery to thousands.
Ian Kemmish, Biggleswade, UK
No matter what the BBC did for its logo, people would complain. Everyone's a self-taught marketing professional, doctor, lawyer etc. these days... who needs trained professionals.
Tony, London,
Slicing and dicing and spining - the globe is frighteningly incoherent. It hurts my eyes. Did they check this with the epilispy experts before doing it?
kevin, Lincoln, UK
Hello,
There is neither need for nor sense in these stupid and expensive graphics and other desultory insertions and insolent sensory impositions.
The only civilized way to present the news is to have one talking head speak from start to finish with no interruptions. References to what people in the news have said should be given as quotations or as indirect speech, which is what those constructions are for - the latter is even called "reported speech."
No other voices should be heard, nor any pictures seen, and there should be no vertigo-inducing zoomings or infantile close-ups in the daily bulletins. Outside cameras should be used for a selection of items given elaborated treatment in a weekly news magazine, not for each small item in the bulletins.
Richard Barrett, Calgary, Canada
Is it still the old left-wing slanted bias, to a thumping disco beat ?
Phil Batten, Christchurcg, UK
its yet another example of change for changes sake and bear in mind its us the taxpayer that is footing the bill!
johnathan, BIRMINGHAM, west mids
45 years after it's inception, who would have thought a spinning globe would be a leading logo for the BBC?
Graeme Bird, Lanarkshire,