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No matter how rock-solid your marketing, no matter how big your brand, the über-salesperson wastes no time in capitalising on the limitations of the opposition. Oprah said as much nine years ago when she was talking about Jerry Springer and what she called his vulgarity circus. “There comes a point when you have over-saturated yourself,” she noted, meaning that she did not see Springer as a threat to her own TV dominance. Might Oprah ever reach saturation point? Now it is being said that she has.
This conclusion has been mooted in the face of evidence from Oprah's empire that she is losing her appeal. Average audiences for The Oprah Winfrey Show have fallen by 7 per cent this year and, since 2004, viewing figures have dropped from 9 million to not much above 7 million. A second series of her prime-time philanthropy show has been abandoned and the circulation of O, the Oprah magazine, has fallen by 10 per cent in three years. Can this really relate to the woman who has mesmerised America for two decades, who has made her sisters comfortable with public confession and even persuaded them to read books? America can't quite believe it.
Other theories suggest that now she's 54, her audience is ageing with her, and that her endorsement of Barack Obama last October offended the white middle-class women who watch her show but also support Hillary Clinton. Was Oprah, long an effective social reformer over such issues as race and Aids, wise to reveal a political affiliation that could alienate a chunk of her audience?
Naturally, her office responds that business is thriving - and her show's status as the No1 talk show for 471 consecutive weeks is indisputable. Certainly, Oprah is not in the habit of revealing weakness. Her career has been predicated on rising above misfortune and this constant reference to the American Dream remains the basis of her appeal. Think of a victim group and Oprah has been there: female, black, fat, born out of wedlock in Mississippi, abandoned by her father, raped by a cousin at 9 and sexually abused by other men over the next five years until, at 14, she had a baby who died.
Winning a beauty contest got her TV attention and in Nashville, she became the first black woman to anchor the news. She was on her way, and once her emotional and apparently unscripted delivery got her to a chat show sofa in 1984, she was free to roll out the confession-laden style that would affect mainstream culture globally. No wonder CNN has called her the most powerful woman in the world.
She is America's first black billionairess, too, and has signed up to do the show until 2011. We know little of her personal life but what's clear is that, while her work relies on displaying intimate emotions, it is her professional life that validates her.
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If people would pray more and comment less i believe the devil would have less control over this country. Most people just think about me,me,me. What if JESUS would have thought about himself? We would all be damn for life. The rapture is closer now look at the news REPENT please. time is runing out
trodri, baton rouge,
The media is making a big deal about Oprah's ratings because they can't stand the fact that a black woman expressed herself politically in such an influential way. The truth is everyone in syndication with the exception of Judge Judy has seen ratings decline. The web is fragmenting the market.
Fanny, Toronto, Canada
Oprah's gone off the deep end with her nauseating "webcast series" trying to "awaken" the world which is nothing less than New Age nonsense re-packaged and I think people might be turned off by that too
Christina, Ft Lauderdale, USA
My favorite one is Oprah telling us that she hasn't pumped her own gas in over 20 years, and doesn't even know how to do it anymore. She was one of us, now she's one of them...out of touch with reality.
Irene, chelan, usa
Oprah's losing her sparkle. I think she's just getting menopausal---crabby and annoyed. (I'm 56 and can relate!) She isn't as careful with her guests or as considerate of her audience. Put those things together with the fact that she's filthy rich while a lot of her audience is struggling.
Robin, Phoenix, USA
Oprah is a hypocrite. She wants to help the less fortunate, but then does shows like "her favorite things" and tells viewers she has an $800 shirt in 23 colors. Think of what could be done with that money!She's ridiculous!!
Courtney, Webster, USA
Oprah has the right as an American to endorse whomever she wants. Should it matter that Obama is black? No it shouldn't! Besides white women, are not the only women in world. There are other women of other color which have impecable character whom are non-white.
Jamie , Timmonsville , USA
I think it is a sad state of affairs when a TV personality (Oprah) can endorse a candidate who is behind in the polls, and donate money, and from that point on that candidate takes off. How shallow is our country! I'm done watching her.
Judy, Ponte Vedra Beach, USA
I am a middle age white woman who is voting for Obama. I don't care who she endorses. I seldom watch her show because I don't care about a lot of her topics.
Louise, Grass Valley, USA
I think it was unfair to Hillary Clinton for Oprah to endorse Obama, even though O is entitled to her opinion. She knows she has a major influence on her viewers, mainly women. But she has every right to do so, but there is a consequence to every action.
Lee, Tucson, Pima
Oprah has stepped on too toes and forgotten what it was like 25 yrs ago. Women loved her then because she was humble and real, now she'd walk over you to get to someone that can get her ratings or help her causes. Wake up before you are ALL alone..It's closer than you think. Can she live with no $$?
Lori, Pineknot, McCreary
I feel that many saw Oprah's endorsement of Obama as smacking of racism. If Obama had any credentials, or experience that would be one thing, but to endorse someone with only three years in the Senate - and who has skipped voting over 30% of the time - well it's a bit strange.
Cynthia, Wilton, CT, USA
No matter how popular a show, it finally becomes stale and routine and goes into decline (except for Carson). As a committed capitalist, I applaud her success.
But, people who depend on Opra to find out how to live their lives, what to read and gorge themselves on her revelations are pathetic.
Terry L. Walker, Ladson, SC / USE
like all shows, Oprah's will have its bad times like low ratings etc. i think Oprah should endorse whoever she pleases.
Obinna, chicago, usa
She is boring.
Kara Swart, London, UK
I must say that I was never a fan of Oprah. I didn't dislike her really, I just did not care for her. Well, then came her new age religious movement. She has flipped her lid. Becoming a self-proclaimed high priestess of a brainwashing scheme. Sad... she needs to be prayed for... we all do.
Nekki, Atlanta, USA
Oprah...lost her audience when she endorsed Obama. Check the rationg against her endorsement say a week to two weeks afer.
She also, has become too much of a good thing which folks get tired of. You can only give away so many cars and support authors who lie.
She doesn't seem genuine anymore
Gary Holbrook, Golden, Colorado, USA
I occasionally watched her shows. I never could quite make up my mind about her even used to defend her for trying to do something usefull when others would voice criticism.For me, I guess the last straw was the new age movement she has became actively involved in. A pity, just another lost soul.
mel, Gauteng, South Africa
I watch her shows now & then but have come to loose respect for her because it comes across as though you are not allowed to disagree with her. I am opionated so i cant agree with evrything she says. Am a black african lady who will speak her mind anyday, anytime.
Abiola,
Cape town, SA
Abiola, Cape town, South Africa
She is stupid and she needs to go. What a phony! Only in America where mediocrity is valued can Oprah be successful and Bush be president.
Shabana, CA, USA
Oprah looks bored rigid on her show. She reads a lot of it very quickly from an autocue and no longer always knows her brief immaculately. I get the impression her show is just bread and butter to her now and her mind and efforts are elsewhere. She should take a break and try a reformat. I like her!
Tom Moncrieff, London, England
People who have unfettered access to national media should not be allowed to give political endorsements.
Shane, Guildford, England
Wow what an inspiration! To go through what she experienced at a young age & achieve what she has is incredible. With regard to her falling ratings, that's show business I'm afraid, she works in a fickle industry. Still, she has more fame & money than anyone could ask for. I doubt she's complaining.
Jackie, London, England
I think Oprah has the right to support whom she pleases, same as anybody else. I think any person who receives the endorsement of one so accomplished as she is truly blessed. If I would someday be such a person in my endeavors as an author, I would surely consider myself blessed.
Tina Peters, Stone Mountain, United States