The BBC's Chris Moyles has been highlighted in a government-funded report as encouraging binge drinking with some of his on-air dialogue.

Research into 1,200 hours of radio output found that many DJs use language that celebrates excessive drinking and one show was entitled “The Morning After” with the jingle “If you’re hungover from the night before, listen to Tim and Kate”.

Experts from the University of the West of England noted that three-quarters (73 pe cent) of all the comments made about alcohol encouraged drinking, of which 13 per cent promoted excessive drinking.

The study focused on BBC Radio 1, BBC 1Xtra, Kiss 101, broadcasting to the South West and Wales, Key 103 for Greater Manchester, Galaxy Birmingham and Kerrang! Radio for the West Midlands.

The authors said the extent to which alcohol was promoted varied across the stations, adding that presenters were not solely to blame as comments about alcohol often “reflect particular production values”.

Alcohol was often related to the “branding” of a show and was used to build relationships between presenters and listeners, researchers said.

The BBC had a better record than commercial stations - with almost half of the alcohol-related references either neutral or discouraging about drinking - but this was true of only 17 per cent of the comments on commercial radio with Kerrang! Radio found to be particularly likely to encourage binge-drinking.

The Chris Moyles show was, however, an exception to the BBC's good record, with researchers highlighting that alcohol references across a three-and-a-half hour show amounted to 74 seconds.

One exchange involved Moyles and chef Gordon Ramsay talking about going drinking, with Moyles suggesting that the pair go for a few beers but Ramsay saying they would go for “a pint”.

Moyles replied: “One pint?....Likely. Why don’t you let me take you out for a few beers and then one of the famous kebabs from the local kebab shop near me?”

Ramsay reiterated that he would have one pint and that it would be after midnight, before Comedy Dave interjected and said: “They serve beer until four as long as it is only in cans because you don’t get glasses after three, I don’t think, for safety reasons.”

Professor Norma Daykin, who led the project, said: “Our research suggests that comments about alcohol contribute to the identification and branding of radio output for many stations, as well as being used in an effort to strengthen interactivity between presenters and listeners.

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