— MPG gave Adrian Chiles a total audience of 1.04 billion. The agency totted up the audience for every one of his shows from January 1 to December 18, 2008:

— There were 239 episodes of The One Show, with an average audience of 3.6m to give an aggregate of more than 860m

— 33 appearances on MOTD2, with an average audience of 2.39m gave an aggregate of 79m

— 12 appearances on The Apprentice: You’re Fired, with an average audience of 4.58m, gave an aggregate of 55m

— About a further 46m who watched him present his share of the BBC’s Olympics coverage

...and the best of the rest:

2 Philip Schofield This Morning, Mr and Mrs, Dancing on Ice 677.6m

3 Noel Edmonds Deal or No Deal 611.7m

4 Fern Britton This Morning, Mr and Mrs 494.2m

5 Davina McCall Big Brother 403.5m

6 Dermot O’Leary The X Factor 358.5m

7 Ant & Dec I’m a Celebrity, Britain’s Got Talent 314.6m

8 Gary Lineker Match of the Day, Ryder Cup highlights 302.3m

9 Holly Willoughby The Xtra Factor, Celebrity Juice, Dancing on Ice 249.8m

10 Paul O’Grady The Paul O’Grady Show 245.2m

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