Leo Lewis, Asia Business Correspondent
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to The Sunday Times

Britain’s growing passion for take-away raw fish looks like wiping Japan’s most famous cuisine off the menu as worldwide fish stocks strain to meet the demands of “supermarket sushi”.
The founder of Britain’s first conveyor-belt sushi restaurants told a forum of Japanese chefs and food suppliers yesterday that the appetite they had stimulated was not sustainable.
The warning came as, only a few miles across Tokyo, representatives from the 13 nations who consume the most tuna met scientists to discuss chronic overfishing and the possible extinction of sushi’s most critical ingredient.
High on their agenda, said insiders at the closed-door talks, was the explosive “sushi effect” on national eating habits around the world. The talks, which end today, are expected to result in a global agreement to tighten fishing rules.
Caroline Bennett, the founder of the Moshi Moshi sushi chain, said that expanding global appetites for sushi and the rapid emergence of fast-food sushi would not be met by the available natural resources.
While she applauded the speed with which Britain has developed a taste for a well-rolled tekka-maki, she questioned its role as anything other than an occasional treat.
“Can the sea really let us eat sushi in these numbers?” she asked, adding that London now had more than 300 Japanese restaurants and the British market for Japanese food is worth more than £500 million a year.
The problem is not restricted to rising appetites for sushi in Europe and the US. Although Japan is, by a long way, the world’s most voracious consumer of tuna, it has met a potentially hungrier rival in the economically blossoming China. Japanese buyers unhappily report the growing phenomenon of kai-make or “deal-blowing” where the Chinese have snapped up the very best tuna at prices that Japan is not prepared to pay.
Ms Bennett was talking to members of the JRO – an organisation formed to promote Japanese restaurants abroad. Opposing plans for a global “sushi police” who would issue authenticity certificates, the JRO hopes instead to help to train nonJapanese chefs working in supposedly Japanese restaurants. The fewer stomach upsets that result from people eating badly made Japanese food, runs the JRO’s logic, the better will be the global reputation of Japan and its national dishes, especially the ones served raw.
But the efforts of the JRO may be in vain. The 13 nations that met yesterday were left in no doubt that current levels of fishing and persistent violation of existing rules would end in disaster. Fisheries operators in the Mediterranean, where bluefin tuna quotas are regularly flouted, were opposed to the idea of tighter regulations.
The International Commission for the Conservation of Atlantic Tunas, which also gathered at the meeting, is expected this year to issue a master-plan for increasing world tuna stocks. Some, including the United States, believe that the only solution lies in a temporary ban on all tuna catches.
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We're talking about unsustainable fishing practices. Unsustainable. Meaning at current fishing rates and ever increasing demand for sushi grade tuna, we will see a crash in tuna pops that will take decades to recover from. Regulation will not suffice either, b/c fishery piracy is very profitable.
Dustin, Pensacola, FL, USA
As a carnivore all the way, I don't believe the answer to this problem is to go vegetable. Unfortunately, the demand for these dwindling fish stocks won't change with an increased demand for other living sources of food, like tomatoes or lettuce. Economics isn't like that. Human interaction with our environment isn't like that. The demand will be limited by supply. The supply is dwindling, so prices have increased. My cheapness, coupled with my deep hope for my children to enjoy something as delicious as a tuna roll inspires me to consume less and less of sushi.
Lindsay: Voluntary population control IS far better than compulsory later. But hasn't population control always been voluntary, at an individual level? I haven't reproduced, nor ever felt compelled to. This is a question of human life, though. How should we solve our overpopulation problem?
Joanney: "The world should ban eating sushi and sashimi." Although, I understand and appreciate where you're coming from, I would never accept that ban. And no world body would, either. Such a thing would be indescribably discriminatory and insulting at a personal and cultural level. That's like saying the U.N. should ban eating collered greens. We should self-regulate, and share our rational opinions. We should never bring the law into such a position of power over our choice.
Glenn Isaac, Long Beach, California
Vegtable rights.......don't harm a plant
Jon D'cynic, Bridgend, UK
Another food source running out. When is the world going to start talking seriously about voluntary population control.
Voluntary now is much better than compulsory later.
Lindsay, Kendal, UK
No Andrew because we aren't a metric nation.
Miles Pound, Yardly,
The world should banned eating sushi and sashimi. Vegetarian is the way.
Joanney Fennessy, New York, USA
"only a few miles across Tokyo"
You just can't get into Metric, can you.
Andrew Milner, Yokohama, Japan